Cakewalk and Gibson Brands will be participating in the New Music Seminar this week, so if you happen to be in NYC please make sure to stop in and say hello. The New Music Seminar is one of the most prestigious music conferences in the United States, and is held annually each June in New York City. It originally ran from 1980 – 1995 and was re-launched in 2009 with great reception by the music community. The conference features over 150 CEOs, Presidents, Executives, and leaders in the emerging music business along with over 100 artist performances. The mission of the New Music Seminar is to grow a sustainable and better music business to allow creators the best opportunity to succeed. The NMS strives to enable more artists to achieve success and encourages new levels of investment in music and artists.
Please join Cakewalk and Gibson Brands at New Music Seminar:
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Monday June 22, 2015 7:00 pm – 9:00 pm
How to Train Your Computer to be a Songwriting Partner
Gibson Showroom
421 W 54th Studio 5
New York, NY 10019
Come join a private in-studio session at the Gibson Showroom [Cakewalk] Studio 5 NYC: In a world of zeros and ones, where does the computer fit into traditional songwriting? Songwriter/producer, Mark Hudson, (“Living on the Edge,” Aerosmith – amongst other hits) and digital pioneer, Craig Anderton, along with producer/songwriter Jimmy R. Landry will interactively cover new approaches to songwriting for the modern-day musician.
Tuesday June 23, 2015 11:30 am – 12:30 pm
Leveraging The Relationship: Artist and Brand Alignment:
Gramercy Park Suite
Wyndham New Yorker Hotel
481 8th Ave, New York, NY 10001
With the shifting paradigm of the music industry and how artists engage with fans, the importance of relationship management is more imperative than ever. What’s the protocol for artists approaching companies and brands, and once that relationship is established how can it be leveraged for the benefit of both? This panel will dive into strategic plans for artists looking for endorsements and partnerships, while also dissecting past examples that have resulted in success.
Conductor: Jimmy Landry (Head of Artist and Public Relations, Gibson Brands)
Players: Perry Greenspan (Director of Strategy, Platinum Rye Entertainment), Elliot A. Resnick, Esq. (Attorney at Law, SAHWH, LLP), Aimee Berger (Founder/Partner Camplified/ItACampThing, Primary Wave Entertainment), Amaechi Uzoigwe (Manager, RUN THE JEWELS), Ryan Fitch (VP Sync Licensing & Brand Partnerships, MAC Presents)
Tuesday 2:30 pm – 2:45 pm – NMS Intensive:
Grand Ballroom
Wyndham New Yorker Hotel
481 8th Ave, New York, NY 10001
Hi-Res Audio: So What?
Conductor: Craig Anderton (Executive Vice President, Evangelist, Gibson)
One thing is certainly clear. Ibiza is a very creative island in terms of music. Besides the infamous “foam parties” and club-scene, there are locals here that write, record, promote, produce, live and breathe electronic music on a world-class level. Bringing all these creative people together yearly is a festival known as the International Music Summit, where professionals and music fans converge from all over the world to celebrate and discuss the industry.
Bobbi “Funkee Boy” Tamarro will tell you first hand that success doesn’t come easy. As an international recording artist, songwriter and producer, he’s amassed an impressive amount of credits throughout his music career including chart hits across multiple music genres. Besides several top Billboard chart hits including his presence as a Top 5 Smooth Jazz artist, he has also penned licensing deals on television networks such as ABC, FOX, NBC, CBS, SHOWTIME, and VH1 to name a few.
Recently with all his sales and charting success, Tamarro has respectfully turned down approaching major labels in the recent past as he has simply cracked the code as an indie artist competing in the big leagues. Bobbi tells us, “the number one thing is to do things right the first time, and be prepared to ‘invest’ and financially support your record. As an independent artist your record has to look, sound, and feel every bit as good as any major artist in your genre.”
Paul Wertico is internationally known as “one of the most versatile and musical drummers in music today.” As a member of the Pat Metheny Group from 1983 to 2001, he won seven Grammy Awards and several gold records, and toured the world dozens of times. He has also won many other awards, including being named a Chicago Tribune 2004 “Chicagoan of the Year,” being a recipient of a 2010 Lifetime Achievement Award from the Cape Breton International Drum Festival, and winning an Independent Music Award for “Best Live Performance Album” in 2014. Paul is an active drum clinician and session musician, and is currently a member of the Larry Coryell Power Trio, as well as Wertico Cain & Gray. There’s no such thing as spare time for Paul, so he is also an Associate Professor of Jazz Studies at Roosevelt University’s Chicago College of Performing Arts.
Things have obviously changed in music production over the years, but just recently a few technological advances have surfaced that are game-changers. One of these items includes the VocalSync technology inside the new SONAR Platinum. What exactly is VocalSync and why should you care? Here is one real-world practical example:
A few weeks ago SESAC announced their 2013 Jazz Award recipients, and 
Bobbi who is also PKA “Funkee Boy” has amassed an impressive amount of credits throughout his music career. At the young age of 15 he was already making a name for himself winning the Connecticut State Organ Championship and also opening for national acts such as Spyro Gyra. As he progressed he scored numerous chart hits across multiple music genres, as well as, several top Billboard chart hits/Top 5 Smooth Jazz hits, and licensing deals on television networks such as ABC, FOX, NBC, CBS, SHOWTIME, VH1, etc.
Most recently, starting off 2014 by releasing his 3rd CD “Soul Purpose”, the smooth jazz keyboardist/producer combined his talents with assembling a stellar line up of A-List recording artists. The newest award-winning record “Soul Purpose” features guest appearances from Warren Hill, Najee, Bob Baldwin, Cindy Bradley, Nick Colionne, LEILA, Surface, Lamone, Timmy Maia, Tevin Michael and more!!!
Hitting the Top 5 on any Billboard Chart is not an easy thing to do. Besides the songs and production alone (which he does ALL in SONAR INCLUDING Mastering), Bobbi also has to oversee the efforts for Radio Promotion, Publicity, Social Media, Sales and Marketing. If you ask me, this is a very rare skill-set to have as an artist considering just the time it takes alone to write and record a [great] full length record. Bobbi does have help from his wife Leila who is also a very credible artist, and the two of them seem to have a great formula for getting the music out to the masses as if they were a Major Label.
Have you ever been to a show and seen someone on stage that makes you never want to pick up your instrument again? Enter… Shawn Clement. Hollywood Composer/Producer Shawn Clement graciously unleashed his new composition at the Beverly Hills Gibson Showroom tonight to a warm, yet star-studded group of industry folks from all walks of life. Billed in half as a pre-AES party, many folks were in town to celebrate Shawn’s new work Raw Fungus, Cakewalk’s new path at Gibson, and hard working music-makers in general.
If you don’t know Shawn, his story is unique. It stems from a long path of crazy influences, crazy talent, and crazy work ethic which has made him one of the most sought after composers in Hollywood. We would like to think he owes it all to SONAR, but we know that is not the case 😉 