SONAR has always been the “working man’s DAW.” From inception, it was built on the foundational theory that musicians should not be held back or creatively limited. From electronic beat-wizards to the most authentic acoustic musicians, SONAR has always been a DAW that creative musicians turn to for empowerment.
With the financial troubles of the Major Labels, a common trend is showing more and more very credible artists representing various genres who have the DNA to be on a major label, but successfully continue other career paths while keeping music on the forefront. Between the troubled economy and the state of the recorded music industry, many people are turning to SONAR to record “major label” sounding tracks on their own to tap into the licensing market, which has enormous potential not just in terms of making money, but also with obtaining national and international exposure. Continue reading “Cakewalk's own Dan Kaplan on the Discovery Channel's "Deadliest Catch"”
In the Cakewalk Artist Relations Department we have the honor of working with many producers, songwriters, mixing engineers, composers and musicians on a daily basis. As we all know (or we should all know), the beauty of SONAR is that not only does it stand out as the premier top-notch Digital Audio Workstation, but it’s also an inspirational and creative workhorse. Many recording artists and producers looking for a more creative environment turn to SONAR and never look back. The ability to customize just about anything you want, combined with a complete sonic package of content, plugins, virtual synths and other instrumentation really gives SONAR its award winning edge.