Why Musicians from all over the world are attending Gearfest

If you’ve ever driven through the mid-west, you know there’s not a lot happening in between the cities that you encounter during the ride.  That is, unless, you happen to be driving just north of Fort Wayne, IN during the early summer month of June.  In this case, you are sure to find your way to one of the fastest growing music events in the country – Gearfest!

Cakewalk had the privilege to take part in Gearfest again this year, and I was fortunate enough to make my first trip to what is quickly becoming known as a mini Namm in the mid-west. The event is put on by a great company called Sweetwater which is basically the end-all-be-all of anything you need for gear in the cyber world.  If you can’t find it in a store, or you simply just want more choices for purchasing, you can bet that you will find it at www.sweetwater.com.  Sweetwater is also known for having one of the most knowledgeable staffs in the industry, and if you just give them a call with a question you are sure to have an answer quickly by someone at their facility.

The first thing notable about Gearfest is the size of the event.  What started out  not to long ago as an idea to bring local people together for the community, has turned into a 10,000+ strong conference which now spans over 2 days and includes an interesting and unpretentious concoction of artists, industry professionals, music fans and gear-head-musicians from literally all over the globe.  The second thing to note is that it has its own vibe and culture very unique to itself.  Many music oriented conferences and/or festivals for that matter sometimes turn into promotional spectacles for those trying to gain an edge on their profile; Gearfest is the opposite. Continue reading “Why Musicians from all over the world are attending Gearfest”

Cakewalk at Gearfest 2015 with iLan Bluestone

On Friday/Saturday June 12th and 13th, Cakewalk and Gibson will be part of a great music event in Fort Wayne, IN called “Gearfest 2015.”  What once started out as a smaller “musician’s conference,” has now transformed into a collective gear-fanatic affair where music equipment enthusiasts from all over the U.S. and beyond converge upon this mid-sized mid-west town.  It’s certainly impressive and appreciated by many that Sweetwater has put this much care and effort into bringing together over 400 manufactures along with hundreds of presenters to this world-class event.

On Friday June 12th 11:15am at Gearfest, Cakewalk will be presenting a very interesting panel with U.K. based SONAR Platinum user iLan Bluestone.  In the last year, Bluestone has gone from newcomer, to one of the most in-demand new acts on the international dance music scene.  This presentation will be an exclusive interview geared [no pun intended] towards a day in the life of a successful touring electronic musician/DJ in today’s industry.  The interview will be followed by a demonstration of iLan’s approach to music production on SONAR Platinum.

Also presenting on 2 panels at Gearfest will be Gibson’s own Craig Anderton.

Friday, June 12th, 11:30am – Everything You Need to Know About Dynamics (Craig Anderton) [Conference Hall 2, Room A]
Saturday, June 13th, 9:45am – How to Master in Your DAW (Craig Anderton) [Conference Hall 2, Room A]
Saturday, June 13th, 11:15am – A Conversation with EDM Producer iLan Bluestone (Jimmy Landry/iLan Bluestone) [Conference Hall 2 Room A]

Details:
Sweetwater Gearfest 2015

Sweetwater Campus
5501 US Hwy 30W
Fort Wayne, IN 46818

We hope to see you there!

Month-end Artist Wrap-up: How Pro Sonar Users Made the Spotlight in May

Murder FM:         Congratulations to SONAR Platinum artist Norman Matthew and his band Murder FM for finalizing their record deal with Famous Records/Sony Red.  After turning down deals in the past from even bigger major labels, Norman and company found the right fit for the band.  In a recent press release circulated to the music industry, Famous Records stated, “We here at the label are super excited and can’t wait to share our new find. These guys have the ‘IT’ factor.  In a short period of time these guys can/will be the hottest new mainstream rock radio sensation that will get heads moving and feet stomping.

The single “We the Evil” will be promoted at rock radio this month, and another version of the song remixed by Tommy Lee of Motley Crue will be released simultaneously as well. The record which was mixed by Beau Hill (also the Executive Producer of the record) is slated to be released August 7th 2015.  Drummer Will Hunt of the band Evanescence also performed on the track Happily Never After which ended up as the title track to the record.  The band will be touring upon the release of the record and have signed on with the M7 Agency Group who has already started to place them on some large shows and festivals such as Dirtfest at Birch Run Expo Center, MI.

For more information visit: http://www.murderfmmusic.com/

 Javier Colon:       Another Congratulations is also in order to SONAR Platinum user Javier Colon who has signed a new record deal with Concord Music Group.  Javier, who won the inaugural season of “NBC’s The Voice,” has continued to stay connected with his fans since winning the show.  Javier is currently using SONAR Platinum in his home production studio as he finishes up the record in between show dates.  The record was recorded at his home as well as various studios in New York City and Los Angeles.

Javier has been no stranger to major label record deals, and one can only assume that his talent, spirit and songwriting keeps carrying him into new ventures.  In a recent press release circulated within the music industry Javier said, “I am so happy to have a new home at Concord. They truly understand who I am as an artist and I’m looking forward to making the album I want to make. To be on a roster with the likes of James Taylor and Paul McCartney is an absolute honor and I’m excited to start this journey and get new music out to my fans.”

Most recently coming off tour with Maroon 5 as well as solo performances, Javier has also performed with artists such as Stevie Wonder, Brian McKnight, Colbie Caillat, Michael McDonald, India Arie, Adam Levine, Stevie Nicks, Anthony Hamilton and Joss Stone to name a few.  From a recent conversation with Javier, it’s evident that touring is going to be a big part of this next record and new territories such as Asia will be in the fold as well.

For more information visit: http://javiercolon.com/

Continue reading “Month-end Artist Wrap-up: How Pro Sonar Users Made the Spotlight in May”

Why Award Winning Jazz Artists Are Choosing SONAR

When you think of SONAR Platinum, you might not think of Jazz. In the last few years, we have had the pleasure of seeing various SONAR-using Jazz artists enjoy some well-deserved and large-scale success. What is success these days? Well depending on whom you ask, you will certainly get many different answers.

Bobbi “Funkee Boy” Tamarro will tell you first hand that success doesn’t come easy. As an international recording artist, songwriter and producer, he’s amassed an impressive amount of credits throughout his music career including chart hits across multiple music genres. Besides several top Billboard chart hits including his presence as a Top 5 Smooth Jazz artist, he has also penned licensing deals on television networks such as ABC, FOX, NBC, CBS, SHOWTIME,  and VH1 to name a few.

In 2014 Tamarro released his 3rd CD “Soul Purpose,” where the keyboardist/producer combined his talents with assembling a stellar line up of A-List recording artists. Soul Purpose featured guest appearances from Warren Hill, Najee, Bob Baldwin, Cindy Bradley, Nick Colionne, LEILA, Surface, Lamone, Timmy Maia, Tevin Michael and more. With the success of this release, he found himself up on a podium accepting a prestigious SESAC award for his efforts.

Recently with all his sales and charting success, Tamarro has respectfully turned down approaching major labels in the recent past as he has simply cracked the code as an indie artist competing in the big leagues. Bobbi tells us, “the number one thing is to do things right the first time, and be prepared to ‘invest’ and financially support your record. As an independent artist your record has to look, sound, and feel every bit as good as any major artist in your genre.”

SONAR feature you can’t live without?

The SONAR features I can’t live without are “everything!!” From the ease of workflow, editing, & visual representation to the ProChannel, Eq’s, Vintage Channel, and the Virtual Instruments included. They are all extremely valuable to me when making a record.

For more information on Bobbi Funkee Boy Tammaro please visit:
http://www.funkeeboy.com
https://www.facebook.com/Funkeeboy

Paul Wertico is internationally known as “one of the most versatile and musical drummers in music today.” As a member of the Pat Metheny Group from 1983 to 2001, he won seven Grammy Awards and several gold records, and toured the world dozens of times.  He has also won many other awards, including being named a Chicago Tribune 2004 “Chicagoan of the Year,” being a recipient of a 2010 Lifetime Achievement Award from the Cape Breton International Drum Festival, and winning an Independent Music Award for “Best Live Performance Album” in 2014. Paul is an active drum clinician and session musician, and is currently a member of the Larry Coryell Power Trio, as well as Wertico Cain & Gray. There’s no such thing as spare time for Paul, so he is also an Associate Professor of Jazz Studies at Roosevelt University’s Chicago College of Performing Arts.

When it comes to recording, one would be hard pressed to find anyone in the Jazz world with as much experience as Paul as he has played drums and percussion on hundreds of recordings including Paul Winter’s Grammy nominated release, Earth: Voices Of A Planet, and also on four of vocalist Kurt Elling’s Grammy nominated releases to name a few.  To check out more of Paul’s incredible studio work visit his discography here.

SONAR feature you can’t live without?

I have too many favorite reasons for using SONAR to name them all, but versatility, stability, and ease of use, are just a few of them!

For more information on Paul and his exceptional work please visit:
www.paulwertico.com
www.facebook.com/paulwertico1
www.wcg.band

Continue reading “Why Award Winning Jazz Artists Are Choosing SONAR”

Why Trance Chart-Topper iLan Bluestone Uses SONAR Platinum to Craft His Unique Sound

There is a new breed of DJ’s emerging, and U.K. native iLan Bluestone is leading the pack. This new insurgence is fueled more by raw talent rather than the button-pushing antics for which some DJ’s have been scrutinized.  Musicianship, song-structure, production, arrangement and mixing are now all part of the game with these super-DJ’s who have the skills to bring it all together. SONAR has been at the heart of iLan’s career for over 10 years now.  Hailing from the town of Borehamwood just north of London, he taught himself guitar and piano at a young age and took his time developing his sound. “I think it takes a while to figure out your sound and what you’re good at,” iLan told us while visiting his home studio in the U.K. “A lot of artists get really close to finding their own sound, but then for one reason or another things don’t seem to connect.  It takes a lot of dedication and patience to really develop as an artists these days, especially in the EDM world.” These words of wisdom seem to have a lot of weight behind them considering iLan’s sonic-trajectory in the last 18 months. On Beatport alone, he has seen the Top Ten Trance chart over 12 times including eight #1 tracks. He has also graced Billboard Charts and is literally the only U.K. artist to go from his bedroom production suite to a recent sold out show at Madison Square Garden Continue reading “Why Trance Chart-Topper iLan Bluestone Uses SONAR Platinum to Craft His Unique Sound”

SONAR User Norman Matthew brings in CJ Pierce of DROWNING POOL to his "Sound Foundation" Music School

SONAR Platinum user Norman Matthew of Murder FM has been making some serious musical strides on many fronts.  Since touring internationally and becoming a new dad wasn’t enough, he decided to open a “School of Rock” so to speak in what tiny bit of spare time he could squeeze.  “The Sound Foundation” which houses SONAR Platinum at the core, is based on teaching kids the side of music that one generally will not learn in a class room.  “This is about teaching kids how to find their heart and spirit through music,” Norman told me at #Namm2015 when we caught up for a bit.  “The changes I see in the confidence of these kids through the process is amazing.  Each student is treated uniquely to identify exactly what is needed to reach their musical goals.  What happens throughout that process is simply magical to witness, and really what makes this place so special.  SONAR is a big part of this place.  These kids love it and recording some great music on their own thanks to the simplicity of the program.”

Quite frankly, The Sound Foundation is picking up where the labels are falling short on the Artist Development side of the coin.  Since the fall of the Major Label system, the words “Artist Development” are rarely heard.  A lot of people don’t realize that a good amount of money that was coming into the labels back-in-the-day was going right back into developing new artists.  Labels were actually gambling on 150k deals here and there knowing that 1 out of 5 newly signed artists may break long term.  Those days are long gone, and this is where people like Norman Matthew are picking up the slack.

This model is working, and to drive home the point Norman has recently brought on CJ Pierce of Platinum selling Artist DROWNING POOL to join The Sound Foundation.  “This is a big deal for me.  I have always had so much respect for CJ and Drowning Pool – and to have a guy of this caliber involved with our program is priceless.”

CBS Dallas has bought into Norman’s educational process and ran a piece on The Sound Foundation today:


The Ford Company has also taken notice of Norman’s work ethic and has featured The Sound Foundation on Episode #1 of their Good Works Series:

For more information on The Sound Foundation visit http://www.thesoundfoundationdallas.com/

For more information on the new SONAR family visit https://www.cakewalk.com/products/SONAR/

Call of Duty Composer: Sean Murray on SONAR X3 and Gobbler

Sean Murray

Composer

Being projected as one of the biggest selling pieces of media in history is a pretty big deal. On November 9th 2010, Call of Duty®: Black Ops was released and is being labeled as just that; and SONAR was the engine behind the scenes for the score. Even more exciting for one man, Sean Murray (Composer/Producer), is the fact that Activision has simultaneously released his soundtrack on a worldwide basis through an arm of Universal Music Distribution to coincide with the release of the game. Continue reading “Call of Duty Composer: Sean Murray on SONAR X3 and Gobbler”

How SONAR user Bobbi Tammaro won a SESAC award over many Major Label Artists

Respect and credibility

A few weeks ago SESAC announced their 2013 Jazz Award recipients, and SONAR X3 user Bobbi “Funkeeboy” Tommaro was one of the well-deserved artists on the list.  I have been fortunate to get to know Bobbi in the last few years on and off the SONAR playing-field, and the first word that comes to mind is “respect.”  These days considering the state of the music industry, the word respect has more meaning than ever and Bobbi has earned it from his music peers along with just about everyone else that hears his story.  Besides respect, he has earned much credibility in the Smooth Jazz world from being a repeat-offender on the Billboard charts as an independent artist.

Bobbi who is also PKA “Funkee Boy” has amassed an impressive amount of credits throughout his music career. At the young age of 15 he was already making a name for himself winning the Connecticut State Organ Championship and also opening for national acts such as Spyro Gyra.  As he progressed he scored numerous chart hits across multiple music genres, as well as, several top Billboard chart hits/Top 5 Smooth Jazz hits, and licensing deals on television networks such as ABC, FOX, NBC, CBS, SHOWTIME, VH1, etc.

Before making his own records his music has [and continues to in terms of residuals] appear on some of the most popular and well respected shows ever such as Beverly Hills 90210, General Hospital, All My Children, Sunset Beach, Ripley’s Believe It Or Not, Love Boat, One Life To Live, Young & The Restless, They Call Me Sirr, Soul Food.  Stepping out from behind the scenes as a songwriter/producer & into the forefront as a Smooth Jazz Artist, Bobbi’s track record progressed and continued to impress.

Most recently, starting off 2014 by releasing his 3rd CD “Soul Purpose”, the smooth jazz keyboardist/producer combined his talents with assembling a stellar line up of A-List recording artists. The newest award-winning record “Soul Purpose” features guest appearances from Warren Hill, Najee, Bob Baldwin, Cindy Bradley, Nick Colionne, LEILA, Surface, Lamone, Timmy Maia, Tevin Michael and more!!!

Chalk one up for the hard working jugglers. 

A few key elements set Bobbi apart from the pack that keeps him successful.  The obvious one is the raw talent of songwriting and performing his instrument, but if you go a few levels deeper, you will find a multi-instrumentalist, producer, mixing and mastering engineer.  Peeling back a few more layers exposes an organized machine who literally “does not need a label” to hit the Billboard Top 5 Smooth Jazz Chart.  In fact Bobbi has had many labels approach him and has respectfully declined any offers to do business.  Why?… because he has cracked the code and found a formula that works for himself as an independent artist competing in the major leagues.

It’s not easy

Hitting the Top 5 on any Billboard Chart is not an easy thing to do.  Besides the songs and production alone (which he does ALL in SONAR INCLUDING Mastering), Bobbi also has to oversee the efforts for Radio Promotion, Publicity, Social Media, Sales and Marketing.  If you ask me, this is a very rare skill-set to have as an artist considering just the time it takes alone to write and record a [great] full length record.  Bobbi does have help from his wife Leila who is also a very credible artist, and the two of them seem to have a great formula for getting the music out to the masses as if they were a Major Label.

Cakewalk:          It’s pretty amazing that you do so much to get your music out, can you describe the short-form version of a typical record release?

Bobbi Tammaro:            Sure, it’s hard to keep it short form because so much goes into it… So here goes Continue reading “How SONAR user Bobbi Tammaro won a SESAC award over many Major Label Artists”

A SONAR/GIBSON CELEBRATION FOR SHAWN CLEMENT AT GIBSON BEVERLY HILLS

Have you ever been to a show and seen someone on stage that makes you never want to pick up your instrument again? Enter… Shawn Clement.  Hollywood Composer/Producer Shawn Clement graciously unleashed his new composition at the Beverly Hills Gibson Showroom tonight to a warm, yet star-studded group of industry folks from all walks of life.  Billed in half as a pre-AES party, many folks were in town to celebrate Shawn’s new work Raw Fungus, Cakewalk’s new path at Gibson, and hard working music-makers in general.

If you don’t know Shawn, his story is unique.  It stems from a long path of crazy influences, crazy talent, and crazy work ethic which has made him one of the most sought after composers in Hollywood. We would like to think he owes it all to SONAR, but we know that is not the case 😉 Continue reading “A SONAR/GIBSON CELEBRATION FOR SHAWN CLEMENT AT GIBSON BEVERLY HILLS”

How Eliud “Liu” Ortiz used SONAR X3 for his recent Jennifer Hudson mix (RCA Records)

These days, some professional mixing and recording engineers are doing work for major labels completely missed the analogue age. Others are still mixing on consoles.  We have come to a point where there really is no “right” or “wrong” in terms of mixing.  Some tracks are mixed so perfectly that they are not signed off on by the label because they are lacking something “distinct” or “of a raw nature.”  Other times, indie songs are mixed by a band itself and find their way to the top, where at that point the label just has someone remix the single for mainstream radio. (For example compare the normal and radio mixes of Gotye “Somebody That I Used to Know.)

NYC based mixing and recording engineer Liu Ortiz has seen it from all sides of the music and business spectrum.  Starting out at such a young age of 16 as an engineer, his career has placed him with a perfect balance (at still a young age) with a ton of knowledge in both the digital and analogue worlds.  He has worked on tracks with and for artists such as Mary J. Blige, Pink, Luther Vandross, Christina Aguilera, and even RZA to name a few, and was quite a successful engineer at the Hit Factory in New York City.

Coming from the world of Cubase and Pro Tools, and after hearing all the buzz about the full feature-set of SONAR X3, Liu decided to give SONAR X3 a whirl on a new track by Jennifer Hudson feat. R Kelley for RCA Records.  After mixing the track, he found himself gravitating towards the workflow so he continued the journey onto another project called The Summer Set; a very well established band from Scottsdale Arizona who are quickly making waves internationally.  I recently got a chance to visit with Liu at the new Cakewalk Room which is ironically enough in the old Hit Factory where he often worked.  Liu showed me some of his new mixes, showed me where his picture and plaques were on the wall, and even gave me a few interesting stories about some of the “good ole days” featuring Missy Elliot, Queen Latifah and Sean Puffy Combs [don’t worry Liu – I’ll never tell 😉

Cakewalk Artist Relations:           Since you grew up on analogue consoles, what are there big sonic differences you hear now that you mix “in the box”?

 Liu Ortiz:           Well in the beginning way back when DAWs first started, I noticed that no matter what I did as I progressed with more plugins and inserts of each channel, the mix coming out the box would progressively get thinner; especially with vocals. I couldn’t really do much to fix that problem until not too long ago where technology has progressed with DAWs and computers in general.  Now, I can pretty much faithfully emulate hardware with EQ’s and compressors of pretty much all the consoles I have worked on in the past.

Neve and SSL’s had such distinctive qualities about them similar in comparison to that of Strats and Les Pauls. Since I worked on both extensively, I remember all the little nuances that each series had. So when I am mixing I just try my best to EQ with those particular traits in mind since they were my personal favorites. Pretty much all DAWs now are inherently very neutral, so I can dial in whatever tone I want and don’t have to worry about the vocals or guitars becoming shrill. I really appreciate technology now and just concentrate on crafting the best mix possible.  I must add that it is pretty amazing to me that SONAR X3 has a Console Emulator built into every bus and every track – this blew me away Continue reading “How Eliud “Liu” Ortiz used SONAR X3 for his recent Jennifer Hudson mix (RCA Records)”