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Second CakeTV Live Broadcast Now Available on YouTube

Last week Brandon Ryan and I hosted our second CakeTV Live webinar on music production with SONAR X1. Broadcast live over the internet from Burbank, CA, this latest installment of CakeTV Live was every bit a success as the first CakeTV Live webinar. With a steady 240+ viewers this time from all over the world, we had a steady stream of great questions coming in throughout the demo.

Of course, we understand that many of you couldn’t make it to the live broadcast, so we’ve uploaded the video to YouTube for your viewing pleasure. This hefty video weighs in at one hour and forty minutes and is loaded with music production workflow techniques straight from Brandon Ryan’s bag of tricks.

 CakeTV Live: SONAR Music Production ‘Aike’

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NAMM 2012 Videos and CakeTV Live Webinar

Recently we released our NAMM videos to CakeTV. The six videos contain over an hour of footage of SONAR X1 demonstrations narrated by a combination of Cakewalk staff and Cakewalk artists. And there’s certainly a lot of interesting and useful information to be seen (and heard).

However, due to circumstances beyond our control, the video’s audio quality didn’t turn out quite as expected. With our booth in the Roland arena, and with so many adjacent demo booths within direct earshot, said audio contains not only what’s in the demo being filmed but also a lot of what’s going on around it.

Seth Perlstein at the tail end of one of his SONAR X1 demo at NAMM 2012

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Life as a Cakewalker and new Get Started video

by Seth Perlstein

Every day that I work on a SONAR video is a good day. However, while it’s a lot of fun to create demonstration videos about a product that I’m deeply passionate about, it’s also a ton of work.

A perfect example of this is the Drum Production Master Class video that I recently created. In case you haven’t seen it it’s a five-part series of videos that goes over writing, arranging, and mixing drums in SONAR.

Despite being roughly forty-five minutes in length and covering a wealth of topics, the Master Class was originally supposed to be a simple Step Sequencer video. Being that the Step Sequencer involves so many other features in SONAR, things quickly ballooned and the video grew to unexpected proportions.

Screen capturing, editing, and doing voice over for that amount of material was a monumental task, though I didn’t realize it would be as such when I started. Thankfully the video turned out well and has received a warm reception from viewers.

Really, though, this is just the tip of the iceberg. We’ve created three categories of SONAR-based videos that we plan to enhance our library with.

* SONAR: Get Started – an introductory, basic overview of a feature, group of features, or plugin
* SONAR: Go Deeper – an in-depth, hands-on demonstration of a specific feature or plugin
* SONAR: Master Class – a comprehensive tutorial of a group of related features within a larger workflow

For example, for those who want to learn about the very basics of the PX-64 Percussion Strip plugin but don’t want to sit through an entire Master Class, I’ve created a Get Started: PX-64 Percussion Strip video.

And there’s so much more to come.

Next week we’ll release Go Deeper videos on PX-64 Percussion Strip and Drum Replacement with AudioSnap 2.0, and we have a laundry list of topics to cover in the coming weeks and months. If I’ve learned anything from making the Master Class video it’s that there’s plenty of fun, and hard work, ahead.

Stay tuned.

SP Headshot No CaptionSeth Perlstein is a Product Specialist for Cakewalk, Inc. He is also a bi-pedal humanoid residing on Planet Earth, a small, blue planet in the far reaches of the Milky Way Galaxy.

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Making Music On A Netbook at GDC 2010

Netbooks are quickly gaining ground as the viable computing option for everything, from checking email to recording and producing music. The folks at Netbooknews.com were on hand at the recent Game Developers Conference in San Francisco, California to chat with Cakewalk’s Seth Perlstein about the forth-coming release of the SD-50 Mobile Studio Canvas and it’s netbook compatibility:

It’s USB-powered, comes with over 1000 sounds and effects, and includes it’s own DAW for Windows users, the SD-50 is a great interface for the musician on the go.

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Sound Design for Video Games at GDC 2010

Cakewalk’s Seth Perlstein was on hand at the annual Game Developers Conference in San Francisco, California to demonstrate SONAR’s role in sound design and sound editing for video games.

In the video above, Seth shows how to sync sound effects to video clips using SONAR 8.5’s Audiosnap time-stretching tool with the V-Studio 700 console as a DAW controller. Learn how to create your own sound effects using Cakewalk’s new A-PRO 300 keyboard along side SONAR 8.5’s arsenal of instruments and effects including Session Drummer 3, Rapture, and Perfect Space convolution reverb.

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Live from SIGGRAPH 09: Create a Killer Score with SONAR 8

Seth Perlstein shows you how to add haunting sound effects to your audio project using Cakewalk’s SONAR 8 and SONAR V-Studio 700! This clip was the final step in the digital content creation pipeline demo at SIGGRAPH 2009. Seth show’s you how to get greater control over your entire scoring, syncing and mixing process as well as how to access more tracks and more effects with ultra-low latency by using SONAR’s latest enhancements.

In part 2 (seen below) Seth adds environmental sound effects and convolution reverberations. Watch Seth  ‘geek out’  as he explains how to build an audio studio with audio equipment small enough to fit in your backpack.

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V-Studio 700 Featured On 'Into Tomorrow' Radio Show

Cakewalk Product Specialist Seth Perlstein chats with Into Tomorrow’s Dave Graveline at the 2009 Game Developer’s Conference in San Francisco, California. Into Tomorrow is a syndicated radio program featuring the latest developments in consumer electronics and technology. Over 100 AM & FM radio stations across the US, on Sirius / XM satellite radio and around the world broadcast the 3-hour show on a weekly basis. The pair discuss Cakewalk’s role in outfitting video game developers with the best tools to create music for their projects.

Being eyed by the video game industry’s top composers is Cakewalk by Roland’s flagship product in the V-Studio line of integrated software / hardware solutions, the SONAR V-Studio 700.

Winner of the 2009 MIPA Award for Best Recording Hardware and Keyboard Magazine’s prestigious Key Buy Award, the SONAR V-Studio 700 matches SONAR 8 Producer with the VS-700C multi-function control surface and the VS700R V-Studio 100 I/O audio interface which includes Roland’s Fantom VS Hardware Synthesizer.

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Day 2: The Future Producers of Hip-Hop Battle It Out

Live From One Stop Shop Music Producers Conference Phoenix, Arizona, Day 2 (May 9th… 1am overlooking Phoenix city lights from a Jetblue red-eye to NYC)

Hope everyone had a Happy Mother’s Day! Day 2 technically starts at 12:00am from yesterday so I will pick it up from there. We found ourselves at Club PHX with Sha Money and many of the talented producers and artists who attended One Stop Shop. I have to admit, I had no idea that Phoenix was such an after-hours kind of town. The club was packed and as always when hanging with a bunch of musicians after midnight, the conversations flowed candidly about gear, projects and the state of the music industry.  Everyone I spoke with agreed that no matter how much turmoil the music industry is facing, it’s an amazing time for musicians who want to take control of their own music (and future) by empowering themselves with tools such as Cakewalk. As you will read later, this proved to be true from the OSS Beat Battle.

My wakeup call rang early. Seth Perlstein and I caffeinated up and prepared for what was to going to be a very busy day. The second day of the “V-100 Challenge” brought new talent early and with fury as MC’s jumped on the Cakewalk mic like it was nothing. I was amazed with some of these cats when I asked them if they wanted to hear the beat first…  or warm up… or something…  nope – these dudes would just step up to the mic and throw lyrics like they had been there all night practicing. Today we had some MC’s representing Boston, Phoenix, Florida, Dallas, Queens, Brooklyn and even Mississippi.  I’m glad I’m not the one deciding on who is walking away with SONAR 8 Producer. Thanks to all the cats that participated and please check Youtube this week for a V-100 video montage.

In between the action of the rap battles, we were pretty psyched to connect with some great producers in the game who stopped by to say hello and get a 1 on 1 taste of the new V-700, that is creating quite a buzz in the Hip Hop world. Neither Seth nor I had ever met Pete Rock and it was a pleasure to connect with him as well as Don Cannon, Just Blaze and Drumma Boy.  Throughout the day there were some pretty heavy panels going on as well.  Sway moderated a panel I caught in the afternoon with RZA, Just Blaze, Pete Rock, Steve Lobel, and many other pioneers in the game.  It was interesting to hear these guys comment on modern production and the state of the music industry.

Later on in the afternoon, we were approached by Microsoft Technical Evangelist, Arif Gursel, along with Sha Money who offered us an opportunity to demonstrate the V-700 right before dinner in front of all the conference goers.  It was a bit of work breaking down our booth and setting back up on stage but it was well worth it.  Seth Perlstein took the stage and did a great job going through some of the main features of the controller, interface, phantom synth and also fielded some questions from the crowd.

In the evening, I interviewed Lee Bannon who has been using SONAR and Project 5 on his recent project with Talib Kweli. Then we checked out the finals of the beat battle and it was crystal clear to me that we are in the middle of a music revolution.  Basically, any undiscovered producer could submit beats for this competition and it was ridiculous how crazy-good the final four contestants were.  Some of these new age producers are really thinking outside the box, that is outside the box with how they are constructing the beats, and the sounds were very refreshing to say the least.

Thanks again to Sha Money and I definitely recommend this conference to any up and coming Hip Hop producer for two main reasons:

1) It’s a great place to easily network with some name brand guys because the vibe is “we’re all in this together”.

2) It’s a great place to get your work out there if you really have an amazing talent.

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The Future of Hip-Hop At One Stop Shop

A big WHAT IS UP from Phoenix, AZ !!!

I have to say there’s a common thread of goodness here in Phoenix AZ this weekend; Sha Money (and staff), amazing weather, and great people all pooled together for one reason – the spirit and the state of Hip Hop and creating music.

My co-worker and Cakewalk Product Specialist Seth Perlstein and I rolled into town yesterday and we hit the ground running preparing our Cakewalk booth and demonstration area.  On a lighter note, we showed up at 7:30am and were well prepared for the day but there was one problem…  we failed to realize that we were on “Hip Hop time” and what was supposed to be a 10am start turned into a noon-time launch.  It’s all good? I utilized the time tapping into the wealth of SONAR knowledge that Seth has to offer.  That guy has more SONAR tricks than a magician has rabbits – thanks Seth!

What a great day we have had so far showing people the new V-Studio 100 as well as the V-Studio 700 and SONAR.  I’m getting a great response from artists who are digging the fact that you can throw the V-100 in your suitcase with a laptop and make a record when you land.

A few of our many friends and fans that have stopped by to say hello so far today include Che Vicious who is working on the new Dr. Dre record, Grammy winning producing team Play N Skillz, Q-tip, and Sha Money, but I think the show stealer was Che Vicious’s 6 year old son who logged about an hour of studio time with Seth, and then busted out a monstrous pose with the V-100 (I think we found a new spokesman).

On the plane ride into Phoenix I was thinking about ways to get people engaged with the new V-100.  So instead of just telling everyone how good the mic pre’s are I decided to trigger a way for them to hear it for themselves by having a weekend long contest called the “V-100 Challenge”.

Any willing, rap-battling street soldier can walk up to our booth and throw down a verse over a beat we created in SONAR.  When the weekend is over, we’ll (Cakewalk) take a listen back to all the tracks. The flow-fighter with the most convincing rap will have a shiny new copy of SONAR 8 Producer to make great music with.  So far, it’s been a blast and I think it’s going to be a tough decision.  We have heard some crazy talent step up to mic with representation from Hawaii all the way to Phili!

We were fortunate enough to get an invite to the conference party tonight at club PHX which should be a great time. A sincere Happy Mother’s Day to all from everyone at Cakewalk, and thanks for reading.

Jimmy Landry
Cakewalk Artist Relations

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Cakewalk in LA: ASCAP 'I Create Music' Expo 2009

Hello everyone.  This is actually my first blog here on The Cakewalk Blog as the new Artist Relations Manager for the company.  I’m writing this from the The Renaissance Hollywood Hotel in Los Angeles, CA where I am attending the ASCAP I CREATE MUSIC Expo. I’m here with my brilliant co-workers Brandon Ryan, Seth Perlstein and Mike Trujillo and we have quite a bit going on here this week.

I got into town on Monday and I spent some time with the artist Jessica Lombard who is tracking and mixing her new EP on our new V-Studio 100 (and SONAR 8 Producer) in Torrance, CA. You will be hearing more about this young artist (13 years old) soon here on the Cakewalk blog.

Tuesday, Brandon and I spent the day with the artist Dilana and her producer/band member Erik Eldénius at her home studio near Hollywood. What a great day we had creating an acoustic version of a song on her upcoming record with the new V-Studio 700. This song is still being developed but hopefully it will be available at some point when the record comes out in the near future. You might remember Dilana from the TV show “Rock Star Supernova” as the girl with the voice that can cut through metal? Anyway; we thank her and Erik for the day and wish her all the best with the new music. 

Yesterday, we arrived at ASCAP Expo and got set up for the demonstrations we have going on throughout the week. Last night, we got a chance to swing by some post ASCAP awards’ parties including the EMI Publishing party at XIV Terrace on Sunset which was fun. 

On to ASCAP…  To begin with, we have an actual recording room where we are developing a real track throughout the day, every day. Right now as I type, one of our CPUs (Cakewalk Pro User) Gionvanni Loria (Producer/Composer) who has used SONAR to work with such artists as Black Eyed Peas, Jack Johnson and Everlast is at the V-Studio 700 with Brandon Ryan creating a great track for the artist Tawny Ellis who will be coming in shortly to lay down some vocals. Also, we have a very informative demo room where Seth Perlstein is holding down the fort and giving great one-on-one advice to a room full of music creators. Later on this afternoon I am psyched to catch up with some great CPUs including Chuck Carr, Rob King, Justin Lassen, Cheese Beats, and Jorg Kohring (from the band Orbit Monkey).  

If you are in the LA area, please come out and say hello, and if you have time tomorrow I will be moderating a great panel at 3:15 in the Mount Olympus room at the Expo with the following people and topic:

When Demos Turn Into Masters: The Importance and Relevance of Project Studio Recordings

“Spider” Ron Entwistle – Producer, Songwriter, Remixer
Alex Hackford – A&R – Sony Computer Entertainment America/Playstation
Gavin Haverstick – Lead Acoustical Engineer – Auralex Acoustics
Emanuel Kiriakou – Songwriter, Producer – “Crush,” “What’s Left of Me,” “A Million Miles,” “2 in the Morning”
Ankur Malhotra – A&R, Urban/Pop – Capitol Records
Mark Needham – Mixer, Producer – The Killers, Iglu & Hartly, Metro Station

That’s it for now and we hope to see you at ASCAP. 

Thanks for reading,
Jimmy Landry