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Cakewalk Integrates with Gibson Brands at Musikmesse Frankfurt 2014

Musikmesse 2014 brought a lot of things together for Cakewalk in the grander picture under the Gibson Brands family.  For the first time, Gibson Pro Audio brought together its family of TASCAM, KRK, Stanton, Onkyo, Cerwin-Vega and Cakewalk at a major trade show – and it was pretty fantastic to say the least.  All brands were representing their latest and greatest products to an international group of industry professionals, music creators, musicians and producers from all over the world.  Besides the Pro Audio space which covered close to 6,000 square feet, Gibson also had its instrument space on the lower level which sprawled across an even greater area; so there was no shortage of Gibson at Musikmesse this year.

If two spectacular booths are not enough, why not throw in an eye catching/death defying stunt show outside in front of the all the halls?  Introducing: The Gibson Motodrome: a 16 meter diameter pitted-cylinder-wall where vintage motorcycles and a speed-racer circa 1928 whizzed around avoiding what would seem to be an inevitable crash.  The only logical thing to do after getting this contraption going onsite was to have a visit from Rudolf Schenker who is the guitar player for Germany’s own The Scorpions. Continue reading “Cakewalk Integrates with Gibson Brands at Musikmesse Frankfurt 2014”

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Cakewalk at NAMM 2014

NAMM embodies so many different aspects of the music industry that it’s hard to describe it in a few words. As a first time NAMM newbie I for one can say that it is a music geek’s ultimate paradise for poking and prodding different companies about the products they bring to the show. Attending with Cakewalk gave me the freedom to demonstrate world-class software as well as interact face to face with our customers and users.

 

10am Thursday morning started off with a Continue reading “Cakewalk at NAMM 2014”

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CES 2014 – It's a wrap

Walking the halls of CES is like rummaging through a rainforest as a caterpillar.  Things are way farther away than they appear, and you will see a million interesting new things on the way to your destination.  If you read Part 1 of the CES blog, you most likely got a feel for what the (now CES-famous) Gibson Tent was like.  On the last day of CES, I ventured deep into the CES halls of abyss and saw some pretty interesting things.  Here are some of the more interesting sectors that I witnessed:

Robotics

Partly interesting – partly scary; robotics are here in full swing, and all the big players in the industry at CES were making sure they were going to be noticed.  There was an actual “Robotics” section with everything from bots that will clean your floor, to super-bots that will make you dinner.  It was obvious that companies are still trying to figure out where this sub-industry will go, but CES was the place to get a good idea of the direction of mainstream-robots of the future.  I saw everything from human-like robots to ones that look more like something that could dig up your yard. Continue reading “CES 2014 – It's a wrap”

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Cakewalk at CES 2014 Update

This is my first time at CES, and I can confirm that it is an enormous conglomeration of amazing technical craziness.  Quite larger than NAMM, CES brings out all the largest companies in the world who want to put their best foot forward by impressing show-goers with their latest and greatest; and it doesn’t disappoint.  As we stated a few days ago, we have been fortunate enough to obtain a booth at CES this year through our new Gibson affiliation and things so far have been nothing short of amazing.

Cakewalk Product Specialist Dan Gonzalez and myself have been in the in the Gibson tent demonstrating the new SONAR X3 along with Z3TA+ 2 and all the ProChannels modules since Tuesday.  It always fun turning heads with folks that have never seen SONAR in action and that is surely the case here.  There have been many new artists stopping by who are blown away when we show them features such as Track Templates and FX Chain Presets combines with the ProChannel.  I am happy to say that we are making some new friends for sure.

The Gibson Tent has “proven” to be a vibrant spot to be to say the least.  After spending some time with Gibson Social Media expert Sean Dooley, he showed me some twitter reports that displayed Gibson trending on four different spots in the top 10 by day 2 of the CES Convention.   The Gibson Tent is positioned perfectly outside of the main halls of CES, so it’s very visible and surely an eye-catching specimen when leaving the main location – especially when the Back to the Future DeLorean is  sitting smack-dab in front
Continue reading “Cakewalk at CES 2014 Update”