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The Future of Hip-Hop At One Stop Shop

A big WHAT IS UP from Phoenix, AZ !!!

I have to say there’s a common thread of goodness here in Phoenix AZ this weekend; Sha Money (and staff), amazing weather, and great people all pooled together for one reason – the spirit and the state of Hip Hop and creating music.

My co-worker and Cakewalk Product Specialist Seth Perlstein and I rolled into town yesterday and we hit the ground running preparing our Cakewalk booth and demonstration area.  On a lighter note, we showed up at 7:30am and were well prepared for the day but there was one problem…  we failed to realize that we were on “Hip Hop time” and what was supposed to be a 10am start turned into a noon-time launch.  It’s all good? I utilized the time tapping into the wealth of SONAR knowledge that Seth has to offer.  That guy has more SONAR tricks than a magician has rabbits – thanks Seth!

What a great day we have had so far showing people the new V-Studio 100 as well as the V-Studio 700 and SONAR.  I’m getting a great response from artists who are digging the fact that you can throw the V-100 in your suitcase with a laptop and make a record when you land.

A few of our many friends and fans that have stopped by to say hello so far today include Che Vicious who is working on the new Dr. Dre record, Grammy winning producing team Play N Skillz, Q-tip, and Sha Money, but I think the show stealer was Che Vicious’s 6 year old son who logged about an hour of studio time with Seth, and then busted out a monstrous pose with the V-100 (I think we found a new spokesman).

On the plane ride into Phoenix I was thinking about ways to get people engaged with the new V-100.  So instead of just telling everyone how good the mic pre’s are I decided to trigger a way for them to hear it for themselves by having a weekend long contest called the “V-100 Challenge”.

Any willing, rap-battling street soldier can walk up to our booth and throw down a verse over a beat we created in SONAR.  When the weekend is over, we’ll (Cakewalk) take a listen back to all the tracks. The flow-fighter with the most convincing rap will have a shiny new copy of SONAR 8 Producer to make great music with.  So far, it’s been a blast and I think it’s going to be a tough decision.  We have heard some crazy talent step up to mic with representation from Hawaii all the way to Phili!

We were fortunate enough to get an invite to the conference party tonight at club PHX which should be a great time. A sincere Happy Mother’s Day to all from everyone at Cakewalk, and thanks for reading.

Jimmy Landry
Cakewalk Artist Relations

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Bonjour! Roland Europe & SONAR V-Studio Systems Visit France

Across the pond, Roland Central Europe has been very busy showing the new SONAR V-Studio 700 and 100 systems to potential dealers and aspiring producers. On April 23rd, Roland’s Cedric Verchere visited the world-renown school for multimedia, the SAE Institute in Paris, France.

French R & B Producer, Zoheir Mokkedem, was on hand giving live demonstrations, showing the audience how to make beats in SONAR 8.  Zoheir is most known for his work with French chart-topper, Nadiya.  He co-wrote, programmed and produced two songs on her platinum-selling, breakthrough album, Flashback. Both songs were tracked in SONAR.

Also in attendance was Loic, the founder of the first French SONAR users community, www.sonarfrance.com. Cedric was glad to finally meet him.

Like Zoheir and Loic, professional producers and musicians worldwide choose SONAR for its 64-bit audio engine, intuitive user interface, ease of creating tracks and beats, and ability to control EQ, effects and synths with ACT for their music production needs.

Roland Central Europe will make two more stops in France this spring. Check out the schedule below for more details:

Univers Clavier Percu
3, Rue du General de Gaulle
Brumath, FR
Clinic: Monday, May 25 at 3:00pm
+03 88645911

Aux Guitares
63 Avenue de Belgique
Illzach, FR
Clinic: Tuesday, May 26 at 3:00pm
+03 89464638

ALSO…  Watch for Nadiya’s new album, Electron Libre, featuring former Destiny’s Child member Kelly Rowland and the “Latin Casanova,” Enrique Iglesias.

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Hard Rocker Andrew W.K. Produced Albums With SONAR

Did you know that the Party Animal / Rock Star Andrew W.K. is a SONAR user?  With the exception of his 2006 release ‘Close Calls With Brick Walls,’ W.K. has recorded all of his albums using SONAR.  As told to EQ, “I really liked working with SONAR because I could have multiple regions of audio in one track and overlap them to make this collage of waveforms’.

‘Brick Walls’ proved to be a change from the usual for W.K. as he literally stepped outside the ‘walls’ of his software to collaborate in real time with the legendary Rastafarian Lee ‘Scratch’ Perry. ‘He is the first person I have met who truly uses magic in the studio,’ states W.K. The pair jammed out a whole album with the help a few mics and a small group of session musicians to play the backing tracks. Without the help of a computer, the instruments were mixed naturally in the air.

Read the whole article on Andrew W.K. at EQMag.com

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Tani Diakite's New Reggae / R&B Track Featured At Kicksville

Tani Diakite of Mali, was recently featured in the first edition of Kicksville’s The Singles with a new project entitled Kalamaya or ‘it’s not good to fight’.

Kalamaya was built around an ‘incredibly haunting’ melody and a kamale ngoni (an African harp) with reggae and R&B influences. The track was recorded and produced using SONAR.

Kicksville is a ‘political movement, a virtual community and a musical collective.’ Everything is created from scratch by Kicksville’s citizens, a team of musicians, artists, and technology wizards who commute to Kicksville from twelve different cities on three continents and who’ve worked with a dizzying range of other artists ranging from Laurie Anderson to Van Halen and dozens of others, including Queen, BB King, King Crimson and members of the Grateful Dead.

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Composer for TV / Film Vivek Maddala Rewarded for Works in 2009

Congratulations to Pro SONAR user, Vivek Maddala, on his election into the Society of Composers and Lyricists (SCL) Board of Directors. In his role, Maddala will serve on the Legislative and Partners committees, helping to investigate and solve the many challenges facing the film and tv music community.

Maddala’s work in composing music for film and TV has earned him international acclaim over the years. In January, his score for the film ‘They Turned Our Desert Into Fire’ won him the Gold Medal and Audience Choice Award for best music in the documentary feature category at the 2009 Sundance Film Festival.

Later this year, Maddala hopes to wow crowds again during the premiere of ‘A Journey In My Mother’s Footsteps,’ directed by Dina Rosenmeier. The film follows ‘Jessie’ Rosenmeier’s work as an activist in India and her daughter’s resulting personal struggle and transformation. Maddala’s musical composition for this work fuses the ethnic influences of Carnatic, Hindustani, and Western culture to create ‘wistful and ebullient’ melodies.

Also slated for a 2009 release, is recording artist Wendy Starland’s new album, which Maddala co-wrote and co-produced.  Starland was named ‘VH1’s Best Emerging Artist’ and has performed live with numerous musicians including Shawn Colvin, Jonatha Brooke and Maceo Parker.

To hear Vivek’s latest projects and see his impressive resume, visit his official website.

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Money Management Group's 'One Stop Shop' 2009

This year’s One Stop Shop Producers Conference in Phoenix, Arizona will be off the chain! Hosted by Money Management Group at the Hyatt Regency Hotel from May 9th – 10th, hundreds of hip-hop producers from around the world will be representing at workshops on music publishing, artist management, studio and sound equipment, production, and artist scouting.

If you’ve got skills, join in on an extensive two-day beat battle, where the contestant with the hottest beats receives surprise gifts, music placement, the latest technology, and more. Also, Cakewalk will be on hand laying down tracks and dropping beats with the SONAR V-Studio 700 & 100 music production systems. 

Founded by Sha “Money” XL in 2002, Money Management Group has boosted the careers of beat-makers and trend-setters worldwide including 50 Cent, Lloyd Banks, Tony Yayo, Young Buck, Hi-Tek, and Jake One. Every year, the group’s One Stop Shop Producer’s Conference pulls together 700+ artists and producers from around the world. 

What will it take to make it or break it in tomorrow’s hip-hop scene? Stop by the conference to find out.

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ASCAP Expo 2009: Aspiring Producers & Industry Professionals Talk Trade

I guess day #2 technically starts at midnight, so I will take it from there where we were fortunate enough to land some passes to the ASCAP celebratory dinner and party at The Highlands on Hollywood Boulevard. Steve Thomas and I had a great time catching up with some CPU’s (Cakewalk Pro Users) including Vivek Maddala, Wendy Starland, Justin Lassen and Chuck Carr. 

We also got a chance to hang with our friend Jake Ottmann of EMI publishing who is overseeing our installment of the new V-100 and SONAR Producer into the EMI US Headquarters in New York City. 

ASCAP did an amazing job putting together a round of some pretty heavyweight songwriters who took turns banging out their hits in a very informal and interesting setting.  There is something so cool about hearing hit songs performed by the actual people who wrote them and not the people who you hear perform them on the radio.  It was a great night and it’s obvious that this ASCAP Expo is on its way to becoming one of the most respected music conferences in the US.

The morning came pretty quickly and just when I thought we would have a tough time matching up to the production quality of yesterday’s home studio master-class with Giovanni Lauren, in stepped Mr. Shawn Clement who scored a 30 second Land Rover spot in front of a packed house all day. 

Continue reading “ASCAP Expo 2009: Aspiring Producers & Industry Professionals Talk Trade”

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Cakewalk Tours A Retailer Near You

You’ve heard the news, you’ve seen the videos, now here’s your opportunity to check out SONAR V-Studio 700 and SONAR 8 in person. You’ll be able to twist the knobs, move the faders and learn about all of the incredible features this all-in-one system has to offer.

Whether you are interested in purchasing SONAR V-Studio 700, SONAR 8, or just want to see it the two products in action, Cakewalk Product Specialists will be at the stores to offer one-on-one training and clinics on the following dates below. More dates will be coming soon!

Guitar Center- Towson
1524 E. Joppa Road
Towson, MD 21286
(410) 821 5200
Clinic: Tuesday April 28 at 6:00pm

Guitar Center- North Dallas
4519 LBJ Freeway
Dallas, TX 75206
(972) 960 0011
Clinic: Tuesday April 28 at 6:00pm

Performance Audio
2456 S. West Temple
Salt Lake City, UT 84115
(801) 466 3196
Clinic: Thursday April 30 at 6:00pm

Alto Music
180 Carpenter Avenue
Middletown, NY 10940
(845) 692 6922
Clinic: Thursday April 30 at 6:00pm

Continue reading “Cakewalk Tours A Retailer Near You”

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Cakewalk in LA: ASCAP 'I Create Music' Expo 2009

Hello everyone.  This is actually my first blog here on The Cakewalk Blog as the new Artist Relations Manager for the company.  I’m writing this from the The Renaissance Hollywood Hotel in Los Angeles, CA where I am attending the ASCAP I CREATE MUSIC Expo. I’m here with my brilliant co-workers Brandon Ryan, Seth Perlstein and Mike Trujillo and we have quite a bit going on here this week.

I got into town on Monday and I spent some time with the artist Jessica Lombard who is tracking and mixing her new EP on our new V-Studio 100 (and SONAR 8 Producer) in Torrance, CA. You will be hearing more about this young artist (13 years old) soon here on the Cakewalk blog.

Tuesday, Brandon and I spent the day with the artist Dilana and her producer/band member Erik Eldénius at her home studio near Hollywood. What a great day we had creating an acoustic version of a song on her upcoming record with the new V-Studio 700. This song is still being developed but hopefully it will be available at some point when the record comes out in the near future. You might remember Dilana from the TV show “Rock Star Supernova” as the girl with the voice that can cut through metal? Anyway; we thank her and Erik for the day and wish her all the best with the new music. 

Yesterday, we arrived at ASCAP Expo and got set up for the demonstrations we have going on throughout the week. Last night, we got a chance to swing by some post ASCAP awards’ parties including the EMI Publishing party at XIV Terrace on Sunset which was fun. 

On to ASCAP…  To begin with, we have an actual recording room where we are developing a real track throughout the day, every day. Right now as I type, one of our CPUs (Cakewalk Pro User) Gionvanni Loria (Producer/Composer) who has used SONAR to work with such artists as Black Eyed Peas, Jack Johnson and Everlast is at the V-Studio 700 with Brandon Ryan creating a great track for the artist Tawny Ellis who will be coming in shortly to lay down some vocals. Also, we have a very informative demo room where Seth Perlstein is holding down the fort and giving great one-on-one advice to a room full of music creators. Later on this afternoon I am psyched to catch up with some great CPUs including Chuck Carr, Rob King, Justin Lassen, Cheese Beats, and Jorg Kohring (from the band Orbit Monkey).  

If you are in the LA area, please come out and say hello, and if you have time tomorrow I will be moderating a great panel at 3:15 in the Mount Olympus room at the Expo with the following people and topic:

When Demos Turn Into Masters: The Importance and Relevance of Project Studio Recordings

“Spider” Ron Entwistle – Producer, Songwriter, Remixer
Alex Hackford – A&R – Sony Computer Entertainment America/Playstation
Gavin Haverstick – Lead Acoustical Engineer – Auralex Acoustics
Emanuel Kiriakou – Songwriter, Producer – “Crush,” “What’s Left of Me,” “A Million Miles,” “2 in the Morning”
Ankur Malhotra – A&R, Urban/Pop – Capitol Records
Mark Needham – Mixer, Producer – The Killers, Iglu & Hartly, Metro Station

That’s it for now and we hope to see you at ASCAP. 

Thanks for reading,
Jimmy Landry

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NAB 2009: Robin Answers The Most Common SONAR & V-Studio 700 Questions

As the NAB Show wraps up, it’s a good time to reflect:

I have to say that for a product that has only been on the market for 2 years, I was amazed at just how many people I met, who have adopted the SONAR REAC Recording option for the V-Mixing system (Digital Snake and/or M-400).

As mentioned before, the REAC sends 40 channels of digital audio down a CAT-5 cable. Connect the cable to your PC’s network card and the Cakewalk REAC driver will pump the audio into SONAR. Many live venues, houses of worship and rental companies are taking advantage of the recording option. Using this option, the tracks record directly into SONAR. Once in SONAR the ‘live’ tracks can now be mixed, edited and mastered for either DVD, CD, web, or other formats. Obviously, this opens up a whole range of possibilities as you essentially have a 40 track recording studio at every live event whether it is a sermon or an outdoor rock festival.

Aside from the REAC recording customers, I spoke with many people who were in disbelief of the power and functionality SONAR has. I never like to say ‘no’ to customers, so NAB has been a great show and here’s a few examples why:

Customer: Can I use SONAR’s 64-bit internal audio engine on a 32-bit operating system?
Me- Yes , you can!

Customer: Do you have 64-bit audio plugins for mastering?
Me- Yes, we do and they’re included in SONAR.

Customer: What if my other plugins are 32-bit, I can’t use them right?
Me: Actually, SONAR has something called Bit Bridge which allows you to run 32-bit plugins on a 64-bit system.

Customer: Does Cakewalk support SONAR and/or the VS-700 running under Bootcamp?
Me: Yes, we do.

Customer: If I have a multitrack project that is in stereo, is it possible to convert it to surround?
Me: Yes! Just add a surround bus and route your tracks to it.

Customer: What about a surround mix to stereo?
Me: Of course, just reverse the steps and assign the tracks to a stereo bus.

Continue reading “NAB 2009: Robin Answers The Most Common SONAR & V-Studio 700 Questions”