One of the greatest things about working for Cakewalk besides the comradery with colleagues, is the fact that I get to meet and interact with many different SONAR users around the world. I’ve found that from Japan to California and everywhere in between, there are some very talented SONAR users creating music on their own terms. Since we’ve been part of Gibson we have thankfully had the benefit of a great Entertainment Relations team helping us out with meeting some of these artistic musicians.
Not too long ago on a trip over to Europe, I was introduced through one of the Gibson Entertainment Relations Representatives to a Dutch producer/musician by the name of Sander Veeken who had been visiting our relatively new Amsterdam facility. The rep had wanted to me to meet Sander because he knew he was a SONAR user, so as you can imagine we had a lot to talk about. Immediately we started talking about his work and his history with SONAR, but he also mentioned a specific artist he had been working with by the name of Lange Frans. I had heard of Lange before, but what I didn’t know is how incredibly popular this artist was—I’m talking tens of millions of views popular—on multiple outlets such as YouTube to name one. Continue reading “How Dutch Producer Sander Veeken used SONAR for the new Lange Frans Record”
If two spectacular booths are not enough, why not throw in an eye catching/death defying stunt show outside in front of the all the halls? Introducing: The Gibson Motodrome: a 16 meter diameter pitted-cylinder-wall where vintage motorcycles and a speed-racer circa 1928 whizzed around avoiding what would seem to be an inevitable crash. The only logical thing to do after getting this contraption going onsite was to have a visit from Rudolf Schenker who is the guitar player for Germany’s own The Scorpions. 
Things are moving fast and in a very positive direction here at Cakewalk. It’s an exciting time with our new Gibson brand alliance, and we are excited and honored to announce that for the first time we have a presence at the 2014 CES Convention in Las Vegas. CES is known as one of the premier conferences in the world where the top-tiered technology companies come together to show off new products, discuss the current and future climates of the industry, and of course… NETWORK.
