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Why Cakewalk’s CA-2A Made a Big Impression at NAMM 2013

Every January, thousands of gear companies, PR professionals, artists, and gear-junkies converge in Anaheim, CA for what is known as one of the world’s biggest music festivals; The NAMM Show.  If you have never been, it’s a playground for the musician where one can find everything from the latest boutique guitar amp to the newest beta software development.

As a software company that participates at the NAMM show year after year, one pattern we have seen which holds true for all companies is that you just know when you have a great product on your hands.  This year was no exception when we unveiled the new CA-2A leveling amplifier to the press, artists and gear-heads; the feedback was beyond our expectations.

The CA-2A had 3 primary points of contact with the public at NAMM:

1. On the show-floor where SONAR X2a was being demonstrated on three machines.

2. The main-stage demonstration area where Cakewalk’s Seth Perlstein (along with other artists) showed off all the features of our software.

3. The Cakewalk V.I.P suite at the Hilton where we set up a studio atmosphere to show off our newest software combines with Roland’s integrated hardware.

While the show-floor and main-stage demo area served as a platform to show our customers and retail buyers our new products, the Hilton suite was where we were able to get the CA-2A in the hands of some well-known artists, along with seasoned experienced gear-savvy journalists.  The beauty of these meetings was that we were not looking for pats on the back or hot air; this was a chance for us to get straight feedback from professional users other than our beta developers for the first time.  After 4 days filled with over 50 meetings, here are a few quotes directly from the demonstrations:

TC Spitfire (producer/songwriter/engineer – Paul Oakenfold, Cher)

“With the style of music I produce on a daily basis, I’m excited to put the CA-2A to work next week.  I absolutely have to have side-chaining capabilities with dance music, so to have that feature in this type of leveling amplifier is huge for me.”

 

 

Tim Wynn (producer/composer/musician – co-owner of SonicFuel studios specializing in Film, Television and interactive media music)

“On any given week I could be writing and producing music for feature films, TV shows or mixing music for some of the biggest titles in video games.  I think the CA-2A is going to be a big part of my plugin arsenal.  From what I just heard in direct comparison to the other leveling amplifiers, I can’t see why anyone would not pick this up.  The fact that it’s lightweight on DSP and you don’t need an external card to run many                                              instances will be a big plus for me; for anyone for that matter.”

Shawn Clement (producer/composer/musician – Clemistry Music at Paramount Studios, Hollywood, CA)

“Anyone looking for a fat classic vintage compression sound will love this thing.  It’s great that you [Cakewalk] guys modeled the R37 screw as well which works miracles on vocals.” [The R37 screw helps control the high-frequency compression.]

 

These were just a few out of the many folks that stopped in to hear the CA-2A up against other leveling amplifiers.  In the next week I will be uploading another blog here exemplifying the sonic capabilities of the CA-2A as I put it to the grind here in my studio in NYC.

A quick look at the CA-2A Feature Highlights:

  • VST, Audio Units & ProChannel compatible (Mac/PC)
  • Meticulously modeled.
  • With only a few simple controls, it’s easy to use and provides instant gratification.
  • Warm, smooth and natural sounding compression characteristics.
  • Frequency-dependent gain reduction.
  • Compressor and Limiter modes.
  • Up to 40 dB of smooth gain reduction.
  • Sidechain input for ducking, de-essing and pumping.
  • Gain reduction CV output to modulate other effects.
  • Zero latency for real-time tracking and mixing.
  • Fully modeled “R37” HF Pre-emphasis control.

See all CA-2A T-Type Leveling Amplifier features

Availability and pricing:

The CA-2A T-Type Leveling Amplifier is now available for $99/£79/€99 and includes VST, AU, and ProChannel Module formats.  Customers who previously purchased the PC2A (ProChannel Module) format can upgrade for $19.99/£15.99/€19.99 on the Cakewalk Store.

Download the CA-2A T-Type Leveling Amplifier

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Highlights from NAMM 2013: New Products from Cakewalk and Roland

Cakewalk and Roland at NAMM

If you weren’t able to make it to sunny Anaheim California for the 2013 Winter NAMM show, you missed out on quite a show from Cakewalk and Roland.  Ballroom A was packed with press, dealers, artists, and engineers hoping to get a look at our latest technology and new products.

Cakewalk kicked off the show by announcing the new CA-2A T-Type Leveling Amplifier – now available for download at the Cakewalk Store for only $99/£79/€99. This legendary vintage electro-optical tube compressor, originally released as a ProChannel module, is now available in VST or AU format.

CA-2A

The other big showpiece at this year’s show was touch support in SONAR X2. We had multiple experience stations where users could reach out and touch SONAR X2 for themselves. Station setups included a 27″ touch display, Z420 PC from HP, 2 Intel Ultrabooks with built in touch screens, Roland A-300 PRO MIDI Keyboard Controllers, Roland Octa-Capture Audio Interface, and a brand new Roland Studio-Capture USB 2.0 Audio Interface.

Our main stage demos included Working with Touch in Skylight, Mixing with Touch, Touch in the Matrix View, plus SONAR Technology including R-MIX SONAR, ProChannel, and Virtual Instruments like Z3TA+ 2.

We had some special guest demonstrations as well. Our friends at Overloud joined us to show of TH2 Producer and BREVERB SONAR.

We also had TC, Paul Oakenfold’s main engineer, discussing techniques for remixing and vocals in SONAR X2.

As usual, Cakewalk’s NAMM booth was surrounded by all the other the other members of the Roland family.  We were fully impressed with all the new Roland product announcements.  You should be sure to check out the entire lineup for Roland Connect 2013.

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SONAR X2 is a huge hit with the press – Read SONAR X2 Reviews

Reviews

SONAR X2 is a huge hit with the press
The reviews have been pouring in from magazines all across the world and SONAR X2 is a certified hit with the press. We have put together a collection of the best pull quotes, with more coming in the next few weeks from other magazines.

Music Tech:

“SONAR utilizes the very latest in CPU and operating system technology to provide excellent performance.”

”All of this [advanced mixing and tracking tools, ACT controller technology, integrated per-track arpeggiators, 64-bit mastering plug-ins] makes SONAR arguably the most complete DAW around in terms of functionality.”

“For new users on the Windows platform, SONAR is an attractive proposition, more so since the old interface was done away with in favour of Skylight. You get a huge amount of bundled content, a DAW that utilizes the very latest in CPU and OS technology to provide excellent performance, and more or less all of the tools you’ll need.”

Tape Op:

“It’s a much more polished program given that Cakewalk spent the last two years refining the ergonomic changes introduced in X1. Moreover, it’s the most stable update from Cakewalk I’ve enjoyed.”

“SONAR X2 Producer adds Rapture to the list of bundled synths, which still includes Dimension Pro and Z3TA+ [Classic], so Producer buyers are pretty well covered in the synth department right out of the box.  Other new goodies include BREVERB SONAR (perhaps the best algorithmic reverb ever included with SONAR,) Overloud TH2 amp simulator, and Roland R-MIX spectral audio manipulator.”

Computer Music:

“Console Emulator sounds fantastic; Auto Zoom is most helpful; that Smart Tool keeps getting smarter; BREVERB and TH2 are winners.”

“The Console Emulator, BREVERB and Overloud effects are all stellar and very powerful enticements to upgrade from X1.”

“The icing on the cake is the inclusion of the stunning Console Emulator in the Producer edition’s ProChannel (SONAR’s superb in-built channel strip system), enabling users to avail themselves of the sound of three classic consoles.”

Electronic Musician:

“X2 is a refined, smarter, easier-to-use, highly tweaked update of X1…the more I use X2, the more I find I’m tracking and mixing faster, with less effort than ever before.”

“The more you dig, the more you find; the attention to detail is noteworthy.”

“Along with the new features and workflow improvements, Cakewalk has wisely prioritized stability, streamlining the audio engine, and revising older elements. It paid off: A quick glance at the Cakewalk forums find most users are not only very pleased, but calling X2 the smoothest rollout yet.”

Stay tuned for more reviews!

Try SONAR X2 for FREE

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Michael Hoover named new President of Cakewalk

Special Announcement from Cakewalk

Boston, MA, (June 25, 2012) — Cakewalk, the world’s leading developer of powerful and easy to use products for music creation and recording, today announced the resignation of Greg Hendershott as Chief Executive Officer. Michael Hoover, currently Executive Vice President of Products, has been named President and will assume primary responsibility for all day-to-day Company operations, effective July 1st, 2012. Greg Hendershott will remain available as a consultant to support a smooth transition.

As Executive Vice President of Products, Michael Hoover has been instrumental in the direction and success of Cakewalk. Michael has over 20 years’ experience in the MI industry and joined Cakewalk in 1998, as Product Manager, where he made a huge impact with a succession of critically acclaimed products. In 2002, Michael joined the management team as Vice President of Products and Marketing and, more recently, became head of Engineering in his current role as Executive Vice President of Products. Michael has a background in audio engineering, is passionate about music and technology, and loves to play guitar. Continue reading “Michael Hoover named new President of Cakewalk”

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Upgrade your music studio with Cakewalk and Roland gear

Roland Specials

There has never been a better time to build or upgrade your home music studio thanks to great offers from Roland US. As we head into the summer, Roland is offering unbelievable deals on some if it’s best selling products. Here’s a little recap of the special Roland-Cakewalk offers:

In addition, Roland is offering promotions on other hardware products, including special financing on all Roland and BOSS product.

Visit their promotions page for more information.

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EMI Publishing and SONAR X1: Some Recent Sessions in the Project Studio

Why are Major Publishing Companies such as EMI seeing such great success with project studios?  Because with modern technology, top talent and a good set of ears, a demo may turn into a master at any given time.

Over a year ago I had the pleasure of setting up a studio at the EMI building in the meat packing district of NYC after they chose SONAR X1 for their project studio.  Since then, according to Creative VP EMI Jake Ottmann “the room has been a tremendous success” with an array of well known and developing artists from all over the world engaging in music creation.

The EMI project studio facility was primarily created for the roster of EMI artists who found themselves temporarily working in New York City.  “When you’re a hit songwriter, you are traveling quite a bit and find yourself in different cities at different times,” stated Jake Ottmann.  “We built this room up for top-notch artists and songwriters that are in town and need a great place to relax and write music.  It’s been an awesome experience since its inception and we have seen some great success.  SONAR X1 and the PC Audio Labs machine which are both the heart of the room have been rock solid for these artists and writers.”

Some of the recent artists who have been working in the audio lounge include Jay Trill, Lana Del Rey, Mathew Koma, and The Glory Days.

“Sometimes it’s a few hours here and there with the X1 room just for basic writing, and other times it’s a full on technical writing/producing session that could end up on a master, just like a recent session that went down with an affiliated artist/writer/producer who was working out of here last month.”

~Jake Ottmann (VP Creative, EMI Publishing)

When putting this writing room together, EMI made a calculated decision to go with SONAR X1 and a V-Studio 100 all powered by a tailored PC Audio Labs machine.  “We were looking for a solution that covered all,” explained Richard Reuss who is head of the technical team for EMI.  “We wanted something that covered it all delivered in one box.  We didn’t want to get into purchasing plug-ins from one company, and then synths from another; we decided on SONAR X1 Producer not only for everything it comes with, but also for the way the workflow exists in the program.”  “Our writers are very unique and diverse,” added Jake Ottmann.  “SONAR X1 is not only a cutting edge recording tool, but also an amazing writing tool as well, and that was very important to us in our decision; not to mention the fact that the stock plug-ins, synths and drum modules are just as good as, if not better than anything else on the market.  It’s been working so well for us that our in-house audio team has been using it for post-house related projects as well – we’re pretty psyched to get this much mileage out of the system.”

Although EMI Music Publishing has a huge facility for office space, it was obvious to the staffers that there was not going to be a lot of square footage allocated to this music room.  “I think one of the selling points for us was the fact that we don’t have a ton of room in this spot [the room itself], so having the Pro Channel on every track to get a big console sound without the console is huge for us,” explained Richard Reuss who has been a longtime SONAR user.

SONAR X1 continues to be the choice for leading creative institutions such as EMI Publishing.  It’s also the go-to D.A.W. for many creative producers, songwriters and artists who want to be inspired by their system.  Right now, you can get a great deal with the SONAR X1 First Class Upgrade promotion that will help you to create radio-ready tracks.

 

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Intel Video Superstars Competition 2012

Intel Superstars 2012

You use powerful tools to help power your creativity. Show off your technology-fueled vision with Intel’s Video Superstars Challenge. It’s about going beyond “point and shoot”. Filmmakers, here is your chance to win big!

Thanks to Intel and the Video Superstars competition’s sponsors, your dreams can become a reality. Enter the competition now for a chance to win a dream Director’s editing studio worth over $5,000. Music videos, game trailers and short films welcome!

Learn more about the competition

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How TC Spitfire used the ProChannel on the track “Surrender;” Currently #3 on Billboard Club Chart

Congratulations to Paul Oakenfold and TC Spitfire who found themselves at #3 on the Billboard Dance Club Songs this past week with the track Surrender.

The track was written by Paul, TC and J Hart who also sang the track.  TC Spitfire who is a passionate SONAR X1 Expanded user co-produced and mixed the track using a combination of all the ProChannel modules.  “This new era with the ProChannel and X1d [Expanded] is on a serious elevated level.  The combination of the modules has me staying more and more inside SONAR natively,” TC told us.

On a daily basis, TC is very busy individual.  Between writing new music, producing, mixing and remixing, he finds himself a bit overextended these days and “taking it and enjoying it while it’s there.”  Most recently, he has worked with artists such as Cher, Matt Goss, Matt Morris and Jean Baptist – and that is just in the recent past.  “On a daily basis I will jump from remixing a track for 4 hours, to writing in another studio for 4 hours, and then back to our lab for another however-long-it-takes-session – for the next barrage of musical craziness.”

For the track Surrender which is currently charting on the Billboard Dance Club Chart, TC collaborated with both Paul Oakenfold and J Hart on the writing side and then built and mixed the song completely in SONAR X1 Expanded. 

* * * * * * * * * *

CW AR: This vocal sound is huge in this track.  What was some of the processing involved?

TC: On the vocal track I used the new Hybrid mode in the ProChannels QuadCurve EQ.  I cut quite a bit of the low end off and had quite a bit of mids popping for this track around 1.8k.  I was able to surgically cut out some other frequencies in the mids to get the vocals away from other keyboard parts in that range.

On top of that, I used the PC4K channel compressor along with a slight touch of the Softube Saturation Knob with the switch on the “high” setting.  I also sent multiple lead vocal tracks out to a lead vocal bus which had the PCCL Limiter on it for a slight boost and some tightening.

CW AR: This track and all your tracks for that matter are really tight, what are the main factors for you in achieving this sound?

TC: It’s pretty simple, but it’s also pretty complicated.  It’s simple, because most of it has to do with compression, EQ and limiting, which are 75% from the ProChannel in my tracks.  It’s complicated because carving the frequencies, making the decisions on where to compress and how much, and what to use a limiter on – all factor in.  Sometimes, over compressing and using too many limiters will just make a song sound flat-lined and not breathing.   I think another factor is not using too many of the same compressors or EQ’s on every single track.  I really like mixing up my inserts.  On some tracks I will use the 76 and others I will use the Softube compressor.  I even use the PC4K bus compressor on tracks – call me crazy – haaa.   There are no rules in the digital world and use my ear and the tools SONAR X1 Expanded provides to get the sound to where I need it to be.

In the next year you will be hearing a lot more from Paul Oakenfold and TC as a new deal was just signed with Sony Records.  As soon as the details are released on that we will keep you posted.  Until then, you can check out SONAR X1 for free here.

SONAR X1 is the most intuitive D.A.W. on the market today.  It’s easy to get up and running, and it’s just as easy with practice and experience to become an advanced user.  If you are running windows, and you are a musician, now is a great time to pull the trigger with the SONAR X1 Advanced Workshop Giveaway Promotion.

“SURRENDER” [Completely recorded, mixed and mastered in SONAR X1 Expanded:]

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How Jon Lee Uses SONAR X1 Expanded to Create Music for Some of America's Favorite TV Shows

Some artists spend more time trying to catapult their image into the status spotlight than they do actually creating music.  Some artists lay low under the radar diligently doing their thing.  In this day and age, there really is no right or wrong way to be an artist in the music industry, you just have to do what you do best and run with it.  If the content is great, it will find its way.

A great artist example of this notion in my book is SONAR X1 Expanded user Jon Lee.  Working and residing in Santa Monica, Jon Lee lays low under the radar while creating music and sound-scapes for some of today’s most popular “verite” style TV reality shows.  If you have seen the show Cops, than you are probably familiar with one of the most prominent production companies in the biz, “Langley Productions.”

Continue reading “How Jon Lee Uses SONAR X1 Expanded to Create Music for Some of America's Favorite TV Shows”