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Live from SIGGRAPH 09: Create a Killer Score with SONAR 8

Seth Perlstein shows you how to add haunting sound effects to your audio project using Cakewalk’s SONAR 8 and SONAR V-Studio 700! This clip was the final step in the digital content creation pipeline demo at SIGGRAPH 2009. Seth show’s you how to get greater control over your entire scoring, syncing and mixing process as well as how to access more tracks and more effects with ultra-low latency by using SONAR’s latest enhancements.

In part 2 (seen below) Seth adds environmental sound effects and convolution reverberations. Watch Seth  ‘geek out’  as he explains how to build an audio studio with audio equipment small enough to fit in your backpack.

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Cakewalk Announces the V-Studio US Summer Tour 2009

 We’re excited to announce our latest clinic tour providing in-depth demonstrations of the new SONAR V-Studio music production hardware! We’ll be holding these events at select retailers nationwide (US only) – including Best Buy and Guitar Center – and attendees can pre-register online to win a $100 gift certificate to the retailer hosting the event!

The SONAR V-Studio 100, is a one-of-a-kind product that combines a powerful Audio / MIDI interface, a control surface, a digital mixer, and an SD WAVE recorder.　Compact and portable, the VS-100 is perfect for the musician on the go. Lay down tracks or capture an idea whether you’re in a hotel room, on a tour bus, wherever.　Plus, the VS-100 works with both Mac and PC and all major DAWs, so musicians can take advantage of the VS-100’s compelling feature set no matter which platform they are using.

The SONAR V-Studio 700 is the flagship of the V-Studio product-line and will be making appearances at various stops on the tour. Matching SONAR 8 Producer with the VS-700 Console, the V-Studio 700 offers the ultimate solution for music production through a complete offering of finely-tuned and tightly-controlled hardware and software. The VS-700 also includes the VS-700R I/O, the Roland Fantom VS synth and Cakewalk’s award-winning virtual instruments, Rapture and Dimension Pro.

We’ll be adding additional tour dates regularly, so visit the tour page on our website for the updated schedule: http://www.cakewalk.com/Events/tour.asp

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InfoComm 2009: Live Sound Engineers Love V-Studio 700 & REAC Recording Systems

Welcome to hot and rainy Orlando, Florida! Rich Curtis here, alongside Roland Systems Group at InfoComm 2009, to show off the fabulous features of the VS-700 / REAC system and to get a nice tan.

The traffic here was heavy, despite the rumor going around that less than 50% of registered attendees showed up this year as compared to last. If the economy is bad, you’d never know it standing in there!

Many integrators, consultants and representatives were there checking out the VS-700 / REAC system and loving it! Many people were pleased to see Cakewalk with the V-Studio 700 system in tow. Everyone wanted to hear the VS-700 story and how it came to be. Important people from all around the world attended, ranging from Saudi Arabia to Toronto. These people were excited to see SONAR and REAC in action right before their eyes.

Continue reading “InfoComm 2009: Live Sound Engineers Love V-Studio 700 & REAC Recording Systems”

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Cakewalk Attends Unique Beats Festival in Scotland

On Saturday May 30, 2009: Cakewalk and Edirol will show off their latest gadgets at the Roxy Arthouse in Edinburgh, Scotland at the first annual Unique Beats Festival. This all day festival – sponsored by Red Dog Music – is dedicated to promoting all forms of electronic music making and will include many spectacular live performances, audio-visual displays and workshops. Some of the industry’s biggest names will be on hand to display their cutting-edge tools for music production while live sets will be performed by some of the best electronic artists around!

Throughout the day, Cakewalk product specialists will be demonstrating the SONAR V-Studio 700 and SONAR V-Studio 100 music-making systems while Edirol will be showcasing it’s video products including the V-8 mixer and P-10 visual presenter.

Live appearances throughout the day and evening will include Europe’s budding musicians; Christ, Frog Pocket, Joe Acheson Quartet, ESPion, Morphamish and many more. There will be plenty of audio-visual treats scattered around the event. Unique Beats attendees will benefit from exclusive deals on gear from Red Dog and will be entered to win a myriad of music making equipment, including Cakewalk’s Sonar 8 Producer!

Visit the Unique Beats Festival official website for more information.

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MIX Nashville 2009: Town Talents Check Out SONAR V-Studio Series

Day 2 of Mix Nashville started out great but you really can’t go wrong when you are in a town that has top notch music, weather and of course the most important element; BBQ!

In between the panels at the conference, I found myself having some great conversations with local Nashville songwriters, producers and musicians about “all things music”.  I have come to the conclusion that there are more home studios in this town than there are BBQ joints.

Mike Lawson from Lawson Media stopped in to say hello and check out the new SONAR V-Studio 100 and he brought a friend of his by the name of Bob Welch.  You may or may not have heard the name ‘Bob Welch’ but I can guarantee that you have heard his music, if you have listened to the radio and especially if you are a Fleetwood Mac fan.  Bob was the original guitarist for Fleetwood Mac and was also a solo artist chalking up three massive hits from 1977 – 1979 with the songs “Sentimental Lady”, “Ebony Eyes” and “Hot Love, Cold World”.  I had an amazing conversation with him about the digital music age compared to his experiences as a successful musician and artist in the 70’s.  I have always been fascinated with that era of music so I really enjoyed and appreciated talking to him.  I was also psyched to find out that he is a PC user and will be recording some of his upcoming projects in SONAR 8 Producer.

Later in the afternoon while my co-workers and Product Specialists Rich Curtis and Mike Trujillo were exemplifying all the features of the V-Studio 700,  I caught up with Producer / Mixer / Songwriter / Musician Chris Trevett who is a friend of mine that I haven’t connected with in a while.  Chris is an amazingly talented music guy who has two Grammys under his belt (yep 2!) and has worked with many iconic artists such as Britney Spears, The Backstreet Boys and R. Kelly (to name a few).  He was stopping in to check out the new V-Studio 100 as well and I was psyched to catch up with him.

Chris relocated to Nashville from New York about a year and a half ago so he was able to fill me in on what the local music scene in Nashville is really like.  He is also working with some great international artists and I was able to get an interview with him, which will be featured on my Cakewalk Artist Spotlight series in the near future.  In the meantime, check out Chris Trevett’s website for more information on his work.

Later on in the afternoon things started winding down a bit as most of the people were attending the panels and performances.  I did get a chance to meet with new SONAR user Tiffany Shea and also the very talented Nashville Producer / Musician / Songwriter (and Artist) Nathan Meckel who has been busy working with LA-based Singer / Songwriter Sara Hayes as well as his own project “Upside of Envy”.

Nathan was checking out MIX/Nashville with his father Mark Meckel who owns Street Singer Music Publishing. Besides producing and writing for other artists, Nathan has got a great work-horse story and has played shows from Nashville to Israel and I think we will be hearing and seeing more from him in some bigger pictures soon.

To wrap up the conference, I was invited to check out a band called Pico vs. Island Trees and was pleasantly surprised at what I heard and saw.  I highly recommend you check them out.  The band has a very unique sound coupled with great songwriting and an authentic image that works well.  It was an exclamation point on a great trip and also a confirmation that this town is filled with ridiculously talented people.

Thanks to everyone who stopped in to check out the new V-Studio 100 and thanks to MIX Magazine for holding such a great event.

Thanks for reading,

Jimmy Landry
Cakewalk Artist Relations Manager

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Live From Mix Nashville 2009: First Stop, The Legendary Sun Studio

Hello, Hello from Memphis and Nashville!

I used to be in Nashville and Memphis from time to time in my past life of a touring musician, but I really forgot how amazing this region of the country is; especially in terms of music. The trip started out early yesterday (3am) when I left my apartment for Newark Airport and then magically found myself in Memphis 5 hours later. I’m not too much of a plane-sleeper but I knew I needed some ZZZ’s for what was going to be a very busy day in “The South”. I met up with Cakewalk’s PR head Steve Thomas at his hotel and we both found it funny that we have more face-to-face business meetings in random cities than we do in the Cakewalk Headquarters. The afternoon rolled in and we headed over to Sun Studio in Memphis.

If you are not familiar with Sun Studio, it’s one of the most famous studios in the United States and has turned out some of the biggest hits in our time some including tracks from Elvis Presley, Johnny Cash, BB King, Roy Orbison and U2 to name a few. You might be wondering at this point why we would be visiting Sun Studio on a business trip and I can proudly tell you it’s because Sun Studio is powered by SONAR and as of yesterday, the new V-Studio 700 is at the helm. I had never been to the studio before and Steve has always mentioned how great of a vibe it has… and he wasn’t kidding.

First of all, head engineer James Lott is such a great guy and it was a pleasure to meet him finally. When he brought me into the studio, the combination of the room itself along with the gear and the memorabilia on the walls gave me an overwhelming sense of music history. I can totally understand why people still love to record in this room as it’s one of those places that triggers creative inspiration. Between the way the natural light hits the room, the décor (including authentic and rare photos of Elvis and other iconic artists) and the materials from which the studio was built, there is something very unique and inviting about this studio that I have never seen or felt before. The VS-700 looks great in the room and I’m looking forward to hearing all the tracks in the future that will be recorded on this system.

Continue reading “Live From Mix Nashville 2009: First Stop, The Legendary Sun Studio”

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Day 2: The Future Producers of Hip-Hop Battle It Out

Live From One Stop Shop Music Producers Conference Phoenix, Arizona, Day 2 (May 9th… 1am overlooking Phoenix city lights from a Jetblue red-eye to NYC)

Hope everyone had a Happy Mother’s Day! Day 2 technically starts at 12:00am from yesterday so I will pick it up from there. We found ourselves at Club PHX with Sha Money and many of the talented producers and artists who attended One Stop Shop. I have to admit, I had no idea that Phoenix was such an after-hours kind of town. The club was packed and as always when hanging with a bunch of musicians after midnight, the conversations flowed candidly about gear, projects and the state of the music industry.  Everyone I spoke with agreed that no matter how much turmoil the music industry is facing, it’s an amazing time for musicians who want to take control of their own music (and future) by empowering themselves with tools such as Cakewalk. As you will read later, this proved to be true from the OSS Beat Battle.

My wakeup call rang early. Seth Perlstein and I caffeinated up and prepared for what was to going to be a very busy day. The second day of the “V-100 Challenge” brought new talent early and with fury as MC’s jumped on the Cakewalk mic like it was nothing. I was amazed with some of these cats when I asked them if they wanted to hear the beat first…  or warm up… or something…  nope – these dudes would just step up to the mic and throw lyrics like they had been there all night practicing. Today we had some MC’s representing Boston, Phoenix, Florida, Dallas, Queens, Brooklyn and even Mississippi.  I’m glad I’m not the one deciding on who is walking away with SONAR 8 Producer. Thanks to all the cats that participated and please check Youtube this week for a V-100 video montage.

In between the action of the rap battles, we were pretty psyched to connect with some great producers in the game who stopped by to say hello and get a 1 on 1 taste of the new V-700, that is creating quite a buzz in the Hip Hop world. Neither Seth nor I had ever met Pete Rock and it was a pleasure to connect with him as well as Don Cannon, Just Blaze and Drumma Boy.  Throughout the day there were some pretty heavy panels going on as well.  Sway moderated a panel I caught in the afternoon with RZA, Just Blaze, Pete Rock, Steve Lobel, and many other pioneers in the game.  It was interesting to hear these guys comment on modern production and the state of the music industry.

Later on in the afternoon, we were approached by Microsoft Technical Evangelist, Arif Gursel, along with Sha Money who offered us an opportunity to demonstrate the V-700 right before dinner in front of all the conference goers.  It was a bit of work breaking down our booth and setting back up on stage but it was well worth it.  Seth Perlstein took the stage and did a great job going through some of the main features of the controller, interface, phantom synth and also fielded some questions from the crowd.

In the evening, I interviewed Lee Bannon who has been using SONAR and Project 5 on his recent project with Talib Kweli. Then we checked out the finals of the beat battle and it was crystal clear to me that we are in the middle of a music revolution.  Basically, any undiscovered producer could submit beats for this competition and it was ridiculous how crazy-good the final four contestants were.  Some of these new age producers are really thinking outside the box, that is outside the box with how they are constructing the beats, and the sounds were very refreshing to say the least.

Thanks again to Sha Money and I definitely recommend this conference to any up and coming Hip Hop producer for two main reasons:

1) It’s a great place to easily network with some name brand guys because the vibe is “we’re all in this together”.

2) It’s a great place to get your work out there if you really have an amazing talent.

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The Future of Hip-Hop At One Stop Shop

A big WHAT IS UP from Phoenix, AZ !!!

I have to say there’s a common thread of goodness here in Phoenix AZ this weekend; Sha Money (and staff), amazing weather, and great people all pooled together for one reason – the spirit and the state of Hip Hop and creating music.

My co-worker and Cakewalk Product Specialist Seth Perlstein and I rolled into town yesterday and we hit the ground running preparing our Cakewalk booth and demonstration area.  On a lighter note, we showed up at 7:30am and were well prepared for the day but there was one problem…  we failed to realize that we were on “Hip Hop time” and what was supposed to be a 10am start turned into a noon-time launch.  It’s all good? I utilized the time tapping into the wealth of SONAR knowledge that Seth has to offer.  That guy has more SONAR tricks than a magician has rabbits – thanks Seth!

What a great day we have had so far showing people the new V-Studio 100 as well as the V-Studio 700 and SONAR.  I’m getting a great response from artists who are digging the fact that you can throw the V-100 in your suitcase with a laptop and make a record when you land.

A few of our many friends and fans that have stopped by to say hello so far today include Che Vicious who is working on the new Dr. Dre record, Grammy winning producing team Play N Skillz, Q-tip, and Sha Money, but I think the show stealer was Che Vicious’s 6 year old son who logged about an hour of studio time with Seth, and then busted out a monstrous pose with the V-100 (I think we found a new spokesman).

On the plane ride into Phoenix I was thinking about ways to get people engaged with the new V-100.  So instead of just telling everyone how good the mic pre’s are I decided to trigger a way for them to hear it for themselves by having a weekend long contest called the “V-100 Challenge”.

Any willing, rap-battling street soldier can walk up to our booth and throw down a verse over a beat we created in SONAR.  When the weekend is over, we’ll (Cakewalk) take a listen back to all the tracks. The flow-fighter with the most convincing rap will have a shiny new copy of SONAR 8 Producer to make great music with.  So far, it’s been a blast and I think it’s going to be a tough decision.  We have heard some crazy talent step up to mic with representation from Hawaii all the way to Phili!

We were fortunate enough to get an invite to the conference party tonight at club PHX which should be a great time. A sincere Happy Mother’s Day to all from everyone at Cakewalk, and thanks for reading.

Jimmy Landry
Cakewalk Artist Relations

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Bonjour! Roland Europe & SONAR V-Studio Systems Visit France

Across the pond, Roland Central Europe has been very busy showing the new SONAR V-Studio 700 and 100 systems to potential dealers and aspiring producers. On April 23rd, Roland’s Cedric Verchere visited the world-renown school for multimedia, the SAE Institute in Paris, France.

French R & B Producer, Zoheir Mokkedem, was on hand giving live demonstrations, showing the audience how to make beats in SONAR 8.  Zoheir is most known for his work with French chart-topper, Nadiya.  He co-wrote, programmed and produced two songs on her platinum-selling, breakthrough album, Flashback. Both songs were tracked in SONAR.

Also in attendance was Loic, the founder of the first French SONAR users community, www.sonarfrance.com. Cedric was glad to finally meet him.

Like Zoheir and Loic, professional producers and musicians worldwide choose SONAR for its 64-bit audio engine, intuitive user interface, ease of creating tracks and beats, and ability to control EQ, effects and synths with ACT for their music production needs.

Roland Central Europe will make two more stops in France this spring. Check out the schedule below for more details:

Univers Clavier Percu
3, Rue du General de Gaulle
Brumath, FR
Clinic: Monday, May 25 at 3:00pm
+03 88645911

Aux Guitares
63 Avenue de Belgique
Illzach, FR
Clinic: Tuesday, May 26 at 3:00pm
+03 89464638

ALSO…  Watch for Nadiya’s new album, Electron Libre, featuring former Destiny’s Child member Kelly Rowland and the “Latin Casanova,” Enrique Iglesias.

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Money Management Group's 'One Stop Shop' 2009

This year’s One Stop Shop Producers Conference in Phoenix, Arizona will be off the chain! Hosted by Money Management Group at the Hyatt Regency Hotel from May 9th – 10th, hundreds of hip-hop producers from around the world will be representing at workshops on music publishing, artist management, studio and sound equipment, production, and artist scouting.

If you’ve got skills, join in on an extensive two-day beat battle, where the contestant with the hottest beats receives surprise gifts, music placement, the latest technology, and more. Also, Cakewalk will be on hand laying down tracks and dropping beats with the SONAR V-Studio 700 & 100 music production systems. 

Founded by Sha “Money” XL in 2002, Money Management Group has boosted the careers of beat-makers and trend-setters worldwide including 50 Cent, Lloyd Banks, Tony Yayo, Young Buck, Hi-Tek, and Jake One. Every year, the group’s One Stop Shop Producer’s Conference pulls together 700+ artists and producers from around the world. 

What will it take to make it or break it in tomorrow’s hip-hop scene? Stop by the conference to find out.