Why Cakewalk’s CA-2A Made a Big Impression at NAMM 2013

Every January, thousands of gear companies, PR professionals, artists, and gear-junkies converge in Anaheim, CA for what is known as one of the world’s biggest music festivals; The NAMM Show.  If you have never been, it’s a playground for the musician where one can find everything from the latest boutique guitar amp to the newest beta software development.

As a software company that participates at the NAMM show year after year, one pattern we have seen which holds true for all companies is that you just know when you have a great product on your hands.  This year was no exception when we unveiled the new CA-2A leveling amplifier to the press, artists and gear-heads; the feedback was beyond our expectations.

The CA-2A had 3 primary points of contact with the public at NAMM:

1. On the show-floor where SONAR X2a was being demonstrated on three machines.

2. The main-stage demonstration area where Cakewalk’s Seth Perlstein (along with other artists) showed off all the features of our software.

3. The Cakewalk V.I.P suite at the Hilton where we set up a studio atmosphere to show off our newest software combines with Roland’s integrated hardware.

While the show-floor and main-stage demo area served as a platform to show our customers and retail buyers our new products, the Hilton suite was where we were able to get the CA-2A in the hands of some well-known artists, along with seasoned experienced gear-savvy journalists.  The beauty of these meetings was that we were not looking for pats on the back or hot air; this was a chance for us to get straight feedback from professional users other than our beta developers for the first time.  After 4 days filled with over 50 meetings, here are a few quotes directly from the demonstrations:

TC Spitfire (producer/songwriter/engineer – Paul Oakenfold, Cher)

“With the style of music I produce on a daily basis, I’m excited to put the CA-2A to work next week.  I absolutely have to have side-chaining capabilities with dance music, so to have that feature in this type of leveling amplifier is huge for me.”

 

 

Tim Wynn (producer/composer/musician – co-owner of SonicFuel studios specializing in Film, Television and interactive media music)

“On any given week I could be writing and producing music for feature films, TV shows or mixing music for some of the biggest titles in video games.  I think the CA-2A is going to be a big part of my plugin arsenal.  From what I just heard in direct comparison to the other leveling amplifiers, I can’t see why anyone would not pick this up.  The fact that it’s lightweight on DSP and you don’t need an external card to run many                                              instances will be a big plus for me; for anyone for that matter.”

Shawn Clement (producer/composer/musician – Clemistry Music at Paramount Studios, Hollywood, CA)

“Anyone looking for a fat classic vintage compression sound will love this thing.  It’s great that you [Cakewalk] guys modeled the R37 screw as well which works miracles on vocals.” [The R37 screw helps control the high-frequency compression.]

 

These were just a few out of the many folks that stopped in to hear the CA-2A up against other leveling amplifiers.  In the next week I will be uploading another blog here exemplifying the sonic capabilities of the CA-2A as I put it to the grind here in my studio in NYC.

A quick look at the CA-2A Feature Highlights:

  • VST, Audio Units & ProChannel compatible (Mac/PC)
  • Meticulously modeled.
  • With only a few simple controls, it’s easy to use and provides instant gratification.
  • Warm, smooth and natural sounding compression characteristics.
  • Frequency-dependent gain reduction.
  • Compressor and Limiter modes.
  • Up to 40 dB of smooth gain reduction.
  • Sidechain input for ducking, de-essing and pumping.
  • Gain reduction CV output to modulate other effects.
  • Zero latency for real-time tracking and mixing.
  • Fully modeled “R37” HF Pre-emphasis control.

See all CA-2A T-Type Leveling Amplifier features

Availability and pricing:

The CA-2A T-Type Leveling Amplifier is now available for $99/£79/€99 and includes VST, AU, and ProChannel Module formats.  Customers who previously purchased the PC2A (ProChannel Module) format can upgrade for $19.99/£15.99/€19.99 on the Cakewalk Store.

Download the CA-2A T-Type Leveling Amplifier

Highlights from NAMM 2013: New Products from Cakewalk and Roland

Cakewalk and Roland at NAMM

If you weren’t able to make it to sunny Anaheim California for the 2013 Winter NAMM show, you missed out on quite a show from Cakewalk and Roland.  Ballroom A was packed with press, dealers, artists, and engineers hoping to get a look at our latest technology and new products.

Cakewalk kicked off the show by announcing the new CA-2A T-Type Leveling Amplifier – now available for download at the Cakewalk Store for only $99/£79/€99. This legendary vintage electro-optical tube compressor, originally released as a ProChannel module, is now available in VST or AU format.

CA-2A

The other big showpiece at this year’s show was touch support in SONAR X2. We had multiple experience stations where users could reach out and touch SONAR X2 for themselves. Station setups included a 27″ touch display, Z420 PC from HP, 2 Intel Ultrabooks with built in touch screens, Roland A-300 PRO MIDI Keyboard Controllers, Roland Octa-Capture Audio Interface, and a brand new Roland Studio-Capture USB 2.0 Audio Interface.

Our main stage demos included Working with Touch in Skylight, Mixing with Touch, Touch in the Matrix View, plus SONAR Technology including R-MIX SONAR, ProChannel, and Virtual Instruments like Z3TA+ 2.

We had some special guest demonstrations as well. Our friends at Overloud joined us to show of TH2 Producer and BREVERB SONAR.

We also had TC, Paul Oakenfold’s main engineer, discussing techniques for remixing and vocals in SONAR X2.

As usual, Cakewalk’s NAMM booth was surrounded by all the other the other members of the Roland family.  We were fully impressed with all the new Roland product announcements.  You should be sure to check out the entire lineup for Roland Connect 2013.

TH2 Building Blocks: 30 Free Presets for all SONAR X2 Producer Customers

SONAR X2 Producer Content Club Bonus – Building Block Presets for TH2 Producer

TH2 Producer is the new guitar module plug for SONAR X2 Producer.  Being a guitar player since the age of 5, I’m very intrigued by guitar plugs and I was extremely excited to learn that we were working with Overloud on the development of SONAR X2.  I think in the last 2 years there have been major developments in guitar emulation plugins.  In my past experiences using these “amp simulators,” I always found that they sounded great alone, but then when I put big drums around them recorded with great mics and preamps, they would disappear in the mix fast.  Fast-forward to 2013, and I am finding myself going to the guitar plugins almost all the time.

Overloud got it right with TH2 Continue reading “TH2 Building Blocks: 30 Free Presets for all SONAR X2 Producer Customers”

Free 30 Day Groove 3 All-Access Pass for all SONAR X2 Producer users

Groove 3

To start your new year off big, we have added a great new freebie to the SONAR X2 Producer Content Club. When you purchase or upgrade to SONAR X2 Producer by February 28th, you will get a code to access any video on www.groove3.com free of charge for 30 days.

If you already own SONAR X2 Producer, your 30 Day All Access Pass is already in your account as a bonus treat from the SONAR X2 Producer Content Club.

The 30 Day “All-Access Pass” gives you just that, instant online access to every single video tutorial currently on the site and any ones that get added while your account is active. A $34.99 value!

You can watch any video as many times as you want, anytime you want. Just redeem your code and login to www.groove3.com to watch videos on SONAR, Z3TA+ 2, and loads of other great plug-ins.

Please Note: The final day to redeem your code is February 28th 2013.

Try SONAR X2 Producer for free

Find a SONAR X2 retailer near you

Upgrade to SONAR X2 Producer today