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The Future of Hip-Hop At One Stop Shop

A big WHAT IS UP from Phoenix, AZ !!!

I have to say there’s a common thread of goodness here in Phoenix AZ this weekend; Sha Money (and staff), amazing weather, and great people all pooled together for one reason – the spirit and the state of Hip Hop and creating music.

My co-worker and Cakewalk Product Specialist Seth Perlstein and I rolled into town yesterday and we hit the ground running preparing our Cakewalk booth and demonstration area.  On a lighter note, we showed up at 7:30am and were well prepared for the day but there was one problem…  we failed to realize that we were on “Hip Hop time” and what was supposed to be a 10am start turned into a noon-time launch.  It’s all good? I utilized the time tapping into the wealth of SONAR knowledge that Seth has to offer.  That guy has more SONAR tricks than a magician has rabbits – thanks Seth!

What a great day we have had so far showing people the new V-Studio 100 as well as the V-Studio 700 and SONAR.  I’m getting a great response from artists who are digging the fact that you can throw the V-100 in your suitcase with a laptop and make a record when you land.

A few of our many friends and fans that have stopped by to say hello so far today include Che Vicious who is working on the new Dr. Dre record, Grammy winning producing team Play N Skillz, Q-tip, and Sha Money, but I think the show stealer was Che Vicious’s 6 year old son who logged about an hour of studio time with Seth, and then busted out a monstrous pose with the V-100 (I think we found a new spokesman).

On the plane ride into Phoenix I was thinking about ways to get people engaged with the new V-100.  So instead of just telling everyone how good the mic pre’s are I decided to trigger a way for them to hear it for themselves by having a weekend long contest called the “V-100 Challenge”.

Any willing, rap-battling street soldier can walk up to our booth and throw down a verse over a beat we created in SONAR.  When the weekend is over, we’ll (Cakewalk) take a listen back to all the tracks. The flow-fighter with the most convincing rap will have a shiny new copy of SONAR 8 Producer to make great music with.  So far, it’s been a blast and I think it’s going to be a tough decision.  We have heard some crazy talent step up to mic with representation from Hawaii all the way to Phili!

We were fortunate enough to get an invite to the conference party tonight at club PHX which should be a great time. A sincere Happy Mother’s Day to all from everyone at Cakewalk, and thanks for reading.

Jimmy Landry
Cakewalk Artist Relations

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'Making Electronic Music' Gets A Whole New Meaning

We came across this video on Youtube posted by BD594 in Toronto, Canada and thought we’d pass it along. It’s a fantastic representation of how difficult creating music with the computer once was.

Although, there are times when you’d rather throw the computer out the window than lay down one more track, using software has become much easier than making the old hardware sing.

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Keyboard Magazine Recognizes SONAR V-Studio 700 With 'KeyBuy' Award

Pick up the latest issue of Keyboard Magazine at your local newstand to see Craig Anderton’s exclusive review on the SONAR V-Studio 700 system. Five whole pages are dedicated to a product walkthrough complete with numbered images, a ‘pros’ and ‘cons’ chart, a ‘what you need to know’ guide, and information on the new SONAR 8.3 update.

Here’s a few quotes from the article:

“I like to mix, not just click, and I’ve been using motorized fader boxes with SONAR for years, but this custom controller is orders of magnitude better”

“Buying similar components separately would cost the same or likely more, and they wouldn’t form this well-oiled a machine right out of the box… V-Studio 700 is way better than it should be for the price” – Craig Anderton

Also, Keyboard Magazine presented SONAR V-Studio 700 with a “KeyBuy’ Award for outstanding musical instruments and music technology products. According to Keyboard, a product music meet the following criteria to win such recognition:

1) It represents a genuine technological breakthrough
2) At press time, it’s the best product in its class
3) It offers bang-for-buck that’s better than what anyone would expect

Thank You Keyboard Magazine for the honors!

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Bonjour! Roland Europe & SONAR V-Studio Systems Visit France

Across the pond, Roland Central Europe has been very busy showing the new SONAR V-Studio 700 and 100 systems to potential dealers and aspiring producers. On April 23rd, Roland’s Cedric Verchere visited the world-renown school for multimedia, the SAE Institute in Paris, France.

French R & B Producer, Zoheir Mokkedem, was on hand giving live demonstrations, showing the audience how to make beats in SONAR 8.  Zoheir is most known for his work with French chart-topper, Nadiya.  He co-wrote, programmed and produced two songs on her platinum-selling, breakthrough album, Flashback. Both songs were tracked in SONAR.

Also in attendance was Loic, the founder of the first French SONAR users community, www.sonarfrance.com. Cedric was glad to finally meet him.

Like Zoheir and Loic, professional producers and musicians worldwide choose SONAR for its 64-bit audio engine, intuitive user interface, ease of creating tracks and beats, and ability to control EQ, effects and synths with ACT for their music production needs.

Roland Central Europe will make two more stops in France this spring. Check out the schedule below for more details:

Univers Clavier Percu
3, Rue du General de Gaulle
Brumath, FR
Clinic: Monday, May 25 at 3:00pm
+03 88645911

Aux Guitares
63 Avenue de Belgique
Illzach, FR
Clinic: Tuesday, May 26 at 3:00pm
+03 89464638

ALSO…  Watch for Nadiya’s new album, Electron Libre, featuring former Destiny’s Child member Kelly Rowland and the “Latin Casanova,” Enrique Iglesias.

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Hard Rocker Andrew W.K. Produced Albums With SONAR

Did you know that the Party Animal / Rock Star Andrew W.K. is a SONAR user?  With the exception of his 2006 release ‘Close Calls With Brick Walls,’ W.K. has recorded all of his albums using SONAR.  As told to EQ, “I really liked working with SONAR because I could have multiple regions of audio in one track and overlap them to make this collage of waveforms’.

‘Brick Walls’ proved to be a change from the usual for W.K. as he literally stepped outside the ‘walls’ of his software to collaborate in real time with the legendary Rastafarian Lee ‘Scratch’ Perry. ‘He is the first person I have met who truly uses magic in the studio,’ states W.K. The pair jammed out a whole album with the help a few mics and a small group of session musicians to play the backing tracks. Without the help of a computer, the instruments were mixed naturally in the air.

Read the whole article on Andrew W.K. at EQMag.com

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Tani Diakite's New Reggae / R&B Track Featured At Kicksville

Tani Diakite of Mali, was recently featured in the first edition of Kicksville’s The Singles with a new project entitled Kalamaya or ‘it’s not good to fight’.

Kalamaya was built around an ‘incredibly haunting’ melody and a kamale ngoni (an African harp) with reggae and R&B influences. The track was recorded and produced using SONAR.

Kicksville is a ‘political movement, a virtual community and a musical collective.’ Everything is created from scratch by Kicksville’s citizens, a team of musicians, artists, and technology wizards who commute to Kicksville from twelve different cities on three continents and who’ve worked with a dizzying range of other artists ranging from Laurie Anderson to Van Halen and dozens of others, including Queen, BB King, King Crimson and members of the Grateful Dead.

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Optimized for VISTA x64: Rapture 1.2

Cakewalk’s award-winning Rapture is the ultimate wavetable synthesizer for igniting the sounds of today’s pop, dance, and electronic music scenes. Sounding like no other synth, Rapture offers brilliant sound design capabilities with patches that blend up to six different elements. Available for PC and Mac.

Out of the box you get a stunning collection of over 500 programs including Basses, Leads, Pads, Arpeggios, Textures, Electronic Percussion and Sequences. At the heart of Rapture’s six-part sound engine are powerful, multi-mode wavetable oscillators. These pristinely produced wavetables provide a virtually endless array of sonic possibilities, plus you can multiply each oscillator up to 9 times across the stereo field with controlled detuning, creating some of the fattest sounds ever heard.

New Features in Rapture 1.2:

-Envelope Generators can now be retriggerd from the Step Generator
-Internal Tempo with Tap – Rapture can now sync to its own internal t tempo
-You can now save and load presets in the Envelope Generator and Step Generator sections
-Envelope Generator now autoscrolls when entering nodes
-Knob Focus Indicator – the currently selected knob will now have edging around it
-Built-in DC Offset blocker to remove unwanted DC Offset distortion
-Up/Down selectors now have direct text entry by double-clicking on them
-New alternate ‘Zoom On View’ mode in the Envelope Generator
-Vista x64 improvements – the installer now allows you to choose to install either the 32 or 64-bit versions of Rapture on Windows Vista x64

All registered Rapture customers are eligible for the free update.

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Composer for TV / Film Vivek Maddala Rewarded for Works in 2009

Congratulations to Pro SONAR user, Vivek Maddala, on his election into the Society of Composers and Lyricists (SCL) Board of Directors. In his role, Maddala will serve on the Legislative and Partners committees, helping to investigate and solve the many challenges facing the film and tv music community.

Maddala’s work in composing music for film and TV has earned him international acclaim over the years. In January, his score for the film ‘They Turned Our Desert Into Fire’ won him the Gold Medal and Audience Choice Award for best music in the documentary feature category at the 2009 Sundance Film Festival.

Later this year, Maddala hopes to wow crowds again during the premiere of ‘A Journey In My Mother’s Footsteps,’ directed by Dina Rosenmeier. The film follows ‘Jessie’ Rosenmeier’s work as an activist in India and her daughter’s resulting personal struggle and transformation. Maddala’s musical composition for this work fuses the ethnic influences of Carnatic, Hindustani, and Western culture to create ‘wistful and ebullient’ melodies.

Also slated for a 2009 release, is recording artist Wendy Starland’s new album, which Maddala co-wrote and co-produced.  Starland was named ‘VH1’s Best Emerging Artist’ and has performed live with numerous musicians including Shawn Colvin, Jonatha Brooke and Maceo Parker.

To hear Vivek’s latest projects and see his impressive resume, visit his official website.