Musikmesse 2010: V-Studio 700 & V-Studio 100 Win at MIPA

At this year’s Musikmesse International Press Awards (MIPA), Cakewalk received 4 nominations for the development of the A-PRO Series Keyboards, V-Studio 700, V-Studio 100 and SONAR 8.5 Producer. Just being nominated is quite the honor, but we were humbled last night when we won in two categories, Best Recording Hardware for the V-Studio 100 and Best Digital Audio Workstation Controller for the V-Studio 700.

    MIPA_Awards

The V-Studio 700 has now won the MIPA two consecutive years in a row, and in two different categories. Last year, the V-Studio 700 won for Best Recording Hardware, so this year’s Controller win really speaks to the VS-700’s versatility, not to mention the high regard for which it is held by the press.

Cakewalk’s Michael Hoover and Roland’s Takao Watase accepted the awards. For those of us in the business of creating products for musicians, the MIPA is the equivalent of winning a Grammy. Aside from having great customers creating great music with your products, the MIPA is the highest honor in our industry. For the 10th annual MIPA, the editorial staff of 111 music magazines from around the globe came together to choose the absolute best products in each category.
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Cakewalk Nominated for 2010 MIPA Awards

Each year, more than 100 magazines from all over the world – including Mix, Electronic Musician and EQ – come together to vote on the world’s best audio and musical instrument products for the Musikmesse International Press Awards.

    MIPA2010_animated

This year, Cakewalk has earned 4 nominations for the development of the A-PRO Series Keyboards, V-Studio 700, V-Studio 100 and SONAR 8.5. We are extremely honored to earn such recognition and look forward to Awards Night at Musikmesse 2010 in Frankfurt, Germany.

Musikmesse Day 2: O Fortuna

Ok… I can’t contain myself so we’re going to have blog dessert first and jump right to the end of the day. SONAR V-Studio 700 won the MIPA award for Best Recording Hardware!

If you’re not aware of what the MIPA is or what it means to Cakewalk, just imagine that you won a Grammy award. Over 100 music products magazines worldwide come together each year to vote on what they feel are the best and most innovative products of the last year. So it is such a incredible honor that SONAR V-Studio 700 was selected for this!

Greg Hendershott, Cakewalk’s Founder and CEO and Mr. Kimitaka Kondo Managing Director of Roland Corporation were hand to accept the award.

I’ve uploaded a video clip from the event of our winning the award and Greg and Mr. Kondo’s speech:


SONAR V-Studio 700 Wins MIPA 2009
Uploaded by CakewalkInc

And here are some more pictures from the night:

Greg and Mr. Kondo accept the award.

The stage was filled with many happy people, as they called up the winners of all categories.

Charly Steinberg won a Lifetime Achievement award tonight for his work over the years to move music technology forward. It was a moment of sheer transcendence for me to see Greg and Charly together. Cakewalk won a MIPA tonight in a category that beat out Steinberg’s latest offering, and Charly the founder of that same competitor was honored for his life’s work.

Despite how fiercely we have competed over the years, the two of them greeted each other like old friends and had a genuine, warm moment congratulating each other. It really reminded me that we’re all in it for the same reason… to make music and to help people make music. And maybe we shouldn’t forget that are competitors are just like us in that regard. In alot of ways, they help us make better products for you, because we have to continue to innovate to stay competitive with each other.

Anyway enough of the philosophical ramblings. Here’s another photo from the evening, it features some of my favorite people, members of the Cakewalk and Roland team.

From left to right: Masahiro Minowa, Michael Hoover, Robin Kelly, Koichi Mizumoto, Greg Hendershott, Alex Westner, Carl Jacobson (me), Steve Thomas and Brandon Ryan.

Those are genuine smiles you’re seeing in this picture. This team and many other people back in the offices of Cakewalk and Roland, put in a tremendous effort over the last couple years to make SONAR V-Studio 700. To be recognized with a MIPA for that work, really made it all worthwhile.

Well, I need to run to a meeting. Part 2 of Day 2 will be coming soon.

Signing off,

Carl Jacobson

Cakewalk Prepares for Musikmesse 2009

Cakewalk is preparing for Musikmesse 2009 – Live for the Music! starting Wednesday April 1, 2009 in Frankfurt, Germany. As suspected, we have some huge announcements that are once again going to shake up the music industry. In addition, we are pleased to announce that SONAR 8 has been nominated for a MIPA (Musikmesse International Press Award) in the Recording Software category and SONAR V-Studio 700 has been nominated in the Recording Hardware category!

Cakewalk will be exhibiting at:
Edirol Booth, Hall: 5.1 Walkway: B Stand: 65
Ludwig-Erhard_Anlage 1, 60327 Frankfurt
April 1 – 4, 2009
More info on this year’s show!