Since Musikmesse 2009 was quite the memorable experience for Cakewalk, it was hard to post everything we wanted to show you about the show, up at the same time. Here are a few videos on SONAR V-Studio 100 from Audiofanzine and Future Music Magazine, shot live in Frankfurt, Germany the weekend of the show. Enjoy!
Sonar Studio VS100 demo at Musikmesse from will seelig on Vimeo.
Although, we’re a little late in getting this up, we thought we’d share pictures and give you the skinny on our travels to this year’s SXSW Conference in Austin, Texas.
This year, was the first year Cakewalk made the trek to Austin to join in on the South by Southwest (SXSW) Music and Media Conference. We sponsored a series of live performances hosted by Music Gorilla and submitted our SONAR 8 Producer into a drawing. Here’s a few pictures from the event:
A little history on SXSW:
Established in 1987, SXSW’s original goal was to create an event that would act as a tool for creative people and the companies they work with, to develop their careers, to bring together people from a wide area to meet and share ideas. In 22 years, this music event has grown from 700 registrants to nearly 12,000 registrants.
Austin’s eclectic music scene goes back to the city’s early history (from Mexican, German and colonial origins) and encompasses a wide variety of music including country, folk, jazz, blues and rock. Central Austin boasts more original music nightclubs in a concentrated area than any other city in the world. SXSW was a way to reach out to the rest of the world, and bring them to Austin to do business. SXSW now has offices in Ireland, Germany, Australia and Japan who help bring SXSW registrants to Austin every March.
If you missed SXSW this year, you can catch up on the panels via podcast now until May 29 at http://sxsw.com/interactive.
Well, it was such a good first day of the show, i’m not really sure where to begin. I guess starting at the beginning of the day is a good place.
Things started to look good first thing in the morning when I received the Messe Show Daily, and saw that the editors had decided that SONAR V-Studio 100 was one of the hottest announcements at the show and it deserved front cover placement on day 1.
Alex Westner, Cakewalk’s Director of Product Management is pictured here with the Show Daily…
The show floor was humming with excitement. Our European Distributors Edirol Europe did a great job with the booth. And they take a more rock & roll approach to our produce demos than we usually do in the states.
They hired an amazing group to do SONAR V-Studio 100 product demonstrations that showed how a band would usually use the product. I thought their demos were a lot of fun. Chris is here explaining to the audience the benefits of having an audio interface, daw controller, digital mixer, and SD Wave recorder all in one compact device.
I imagine it looked something like this.
But the audience clearly enjoyed themselves.
Craig Anderton, came by and shot a very entertaining product video with Alex, Brandon Ryan, Steve Thomas, and myself about the SONAR V-Studio 100, I don’t want to give any spoilers, but keep an eye out on Harmony Central for the video.
MusicRadar.tv also came by to get the scoop on the V-Studio 100. They interviewed Alex and the video is already online. You can check it out below.
Not sure if you saw the announcement yesterday, but we have extended our distribution into a bunch of new markets. I got to meet some of the new distributors today and talk to them about our products and our marketing. They were really a great group of people and I think we’re mutually very enthusiastic about working together.
Greg, Brandon, and Robin are pictured here with our new friends Subhash Khandelwal of Rivera Digitec (Mumbai, India), Roy Viljoen of Paul Bothner Music (South Africa), Magdey El Bouhy of ADawliah (Saudi Arabia), George Triantafillou and Nikos Stamoulis of Venediktos Stollas (Greece), and Ron Nevo and Ilan Murad of Halilit (Israel).
Steve, Alex, and I then attended the Lesser Awards Ceremony put on by PPVMEDIEN, one of the biggest publishers of music magazines in Europe. Two years ago, Kinetic won the Lesser Award for Das Bestes Groove Tool and SONAR 8 was nominated for an award this year. We didn’t win but it is always an honor to be nominated and we had a good time at the event.
One change for the Award Ceremony was that the Surf Rock band was replaced this year by the Justin Nova Band. I liked what I heard and expect good things from this group.
Well, quite a bit for day wouldn’t you say? I’m looking forward to see what tomorrow brings…
Signing off,
Carl Jacobson & Alex Westner (pictured and filmed above)
Cakewalk is preparing for Musikmesse 2009 – Live for the Music! starting Wednesday April 1, 2009 in Frankfurt, Germany. As suspected, we have some huge announcements that are once again going to shake up the music industry. In addition, we are pleased to announce that SONAR 8 has been nominated for a MIPA (Musikmesse International Press Award) in the Recording Software category and SONAR V-Studio 700 has been nominated in the Recording Hardware category!
Cakewalk will be exhibiting at:
Edirol Booth, Hall: 5.1 Walkway: B Stand: 65
Ludwig-Erhard_Anlage 1, 60327 Frankfurt
April 1 – 4, 2009
More info on this year’s show!
Join us at ASCAP’s New York Sessions on March 10, 2009 at Frederick P. Rose Hall (Home of Jazz at Lincoln Center) at Broadway and 60th Street in Manhattan. NY Sessions is a one-day career boosting event for songwriters and composers, featuring a special keynote speaker, Grammy Award-winning singer-songwriter Rob Thomas.
Throughout the day, Cakewalk’s Product Specialists will be giving hands-on training sessions of the new SONAR V-Studio 700 music production system. Cakewalk is also sponsoring other events during the event, see below for more information:
Cakewalk Teaching Studio: A producer and engineer will develop a piece of music in a fully-functional on-location studio. SONAR V-Studio 700 will be the ‘centerpiece’ of the room.
Cakewalk Demonstration Room: Cakewalk Product Specialists will perform live SONAR V-Studio 700 and SONAR 8 demos. An experience station in the back of the room will provide an opportunity to get hands on with Cakewalk’s software.
The event is open to ASCAP members and non-members.
Must register on ASCAP’s website to attend the event: Visit ASCAP’s Event Page for more information.
