Musikmesse Day 2: Continued

Day 2 of Musikmesse started out real well. I opened up the tradeshow daily to see that we had gotten a write-up on page 2 about the fact that the V-Studio console was going to be available to SONAR 8 customers as a stand alone control surface.

I think one important point that was missing from the article, and I couldn’t expect it be written there, was that this is another example of Cakewalk listening to our customers. Some SONAR 8 users told us that they have spent quite a bit of money on their I/O and that you really only need the best control surface possible for SONAR.

We listened, and with just a little bit of work on our part, we will now be able to give them what they asked for, starting this summer. I still personally feel that if anyone had the full experienceof using the entire SONAR V-Studio 700 system together with the I/O and Fantom Synth, they would rethink their decision to only buy the console, but I guess I’m biased.

I kept reading the daily and I also found this nice photo of Ben Klempel and Massimo Barbini posing with the V-Studio 100. Massimo is the Managing Director of Edirol Europe, our distributor in Europe, and a really inspiring guy… I’m gald he’s on our side.

Brandon of course, was in his usual form, knocking out the crowds with his V-Studio 700 Demos.

There’s another good video from the show online. In this video, which should play after an ad, Sonic State interviews Julian from Edirol Europe about the V-Studio 100 and the VS 700C.

Also, the video I wrote about in the blog a couple of days ago, that Craig Anderton shot is now available online at Harmony Central.

When you get to the page, click on ‘Preview Video’ to watch Craig’s pre-show coverage. Alex, Steve, Brandon and I stage a mock argument about what’s important about the V-Studio 100 at around 4:20. You might get a laugh from it.

Signing off,

Carl Jacobson

Musikmesse Day 2: O Fortuna

Ok… I can’t contain myself so we’re going to have blog dessert first and jump right to the end of the day. SONAR V-Studio 700 won the MIPA award for Best Recording Hardware!

If you’re not aware of what the MIPA is or what it means to Cakewalk, just imagine that you won a Grammy award. Over 100 music products magazines worldwide come together each year to vote on what they feel are the best and most innovative products of the last year. So it is such a incredible honor that SONAR V-Studio 700 was selected for this!

Greg Hendershott, Cakewalk’s Founder and CEO and Mr. Kimitaka Kondo Managing Director of Roland Corporation were hand to accept the award.

I’ve uploaded a video clip from the event of our winning the award and Greg and Mr. Kondo’s speech:


SONAR V-Studio 700 Wins MIPA 2009
Uploaded by CakewalkInc

And here are some more pictures from the night:

Greg and Mr. Kondo accept the award.

The stage was filled with many happy people, as they called up the winners of all categories.

Charly Steinberg won a Lifetime Achievement award tonight for his work over the years to move music technology forward. It was a moment of sheer transcendence for me to see Greg and Charly together. Cakewalk won a MIPA tonight in a category that beat out Steinberg’s latest offering, and Charly the founder of that same competitor was honored for his life’s work.

Despite how fiercely we have competed over the years, the two of them greeted each other like old friends and had a genuine, warm moment congratulating each other. It really reminded me that we’re all in it for the same reason… to make music and to help people make music. And maybe we shouldn’t forget that are competitors are just like us in that regard. In alot of ways, they help us make better products for you, because we have to continue to innovate to stay competitive with each other.

Anyway enough of the philosophical ramblings. Here’s another photo from the evening, it features some of my favorite people, members of the Cakewalk and Roland team.

From left to right: Masahiro Minowa, Michael Hoover, Robin Kelly, Koichi Mizumoto, Greg Hendershott, Alex Westner, Carl Jacobson (me), Steve Thomas and Brandon Ryan.

Those are genuine smiles you’re seeing in this picture. This team and many other people back in the offices of Cakewalk and Roland, put in a tremendous effort over the last couple years to make SONAR V-Studio 700. To be recognized with a MIPA for that work, really made it all worthwhile.

Well, I need to run to a meeting. Part 2 of Day 2 will be coming soon.

Signing off,

Carl Jacobson

Musikmesse Day 1: Ich Bin Ein Frankfurter

Well, it was such a good first day of the show, i’m not really sure where to begin. I guess starting at the beginning of the day is a good place.

Things started to look good first thing in the morning when I received the Messe Show Daily, and saw that the editors had decided that SONAR V-Studio 100 was one of the hottest announcements at the show and it deserved front cover placement on day 1.

Alex Westner, Cakewalk’s Director of Product Management is pictured here with the Show Daily…

The show floor was humming with excitement. Our European Distributors Edirol Europe did a great job with the booth. And they take a more rock & roll approach to our produce demos than we usually do in the states.

They hired an amazing group to do SONAR V-Studio 100 product demonstrations that showed how a band would usually use the product. I thought their demos were a lot of fun. Chris is here explaining to the audience the benefits of having an audio interface, daw controller, digital mixer, and SD Wave recorder all in one compact device.

I imagine it looked something like this.

But the audience clearly enjoyed themselves.

Craig Anderton, came by and shot a very entertaining product video with Alex, Brandon Ryan, Steve Thomas, and myself about the SONAR V-Studio 100, I don’t want to give any spoilers, but keep an eye out on Harmony Central for the video.

MusicRadar.tv also came by to get the scoop on the V-Studio 100. They interviewed Alex and the video is already online. You can check it out below.

Not sure if you saw the announcement yesterday, but we have extended our distribution into a bunch of new markets. I got to meet some of the new distributors today and talk to them about our products and our marketing. They were really a great group of people and I think we’re mutually very enthusiastic about working together.

Greg, Brandon, and Robin are pictured here with our new friends Subhash Khandelwal of Rivera Digitec (Mumbai, India), Roy Viljoen of Paul Bothner Music (South Africa), Magdey El Bouhy of ADawliah (Saudi Arabia), George Triantafillou and Nikos Stamoulis of Venediktos Stollas (Greece), and Ron Nevo and Ilan Murad of Halilit (Israel).

Steve, Alex, and I then attended the Lesser Awards Ceremony put on by PPVMEDIEN, one of the biggest publishers of music magazines in Europe. Two years ago, Kinetic won the Lesser Award for Das Bestes Groove Tool and SONAR 8 was nominated for an award this year. We didn’t win but it is always an honor to be nominated and we had a good time at the event.

One change for the Award Ceremony was that the Surf Rock band was replaced this year by the Justin Nova Band. I liked what I heard and expect good things from this group.

Well, quite a bit for day wouldn’t you say? I’m looking forward to see what tomorrow brings…

Signing off,

Carl Jacobson & Alex Westner (pictured and filmed above)

News from Germany: Musikmesse 2009

It’s the first day of the Musikmesse Show in Frankfurt, Germany. It’s the world’s biggest tradeshow for musical instruments, live music and the music business.

Cakewalk is excited to share some major product news from this year’s show. Follow along on the Cakewalk Blog from April 1 to April 4, 2009 to get all the latest coverage:

The New Portable Music Production Studio: The SONAR V-Studio 100 Is Here

The second product in the SONAR V-Studio line of integrated hardware and software from Cakewalk and Roland provides a compact, feature rich, music production studio that enables musicians to create, record, produce, and perform music with or without a computer. The new SONAR V-Studio 100 integrates a USB 2.0 Audio Interface, DAW Controller, Digital Mixer, SD Recorder, and VS Production Pack for Mac & Windows!

Visit the SONAR V-studio 100 Website

See the full Press Release

Now Going Solo: The SONAR V-Studio Console (VS700C) for SONAR 8 Producer

In response to customer demand, the VS-700C V-Studio Console, the centerpiece of SONAR V-Studio 700 production system, will be made available separately as a standalone control surface for SONAR 8 Producer.

See the full Press Release

Now Shipping: New Line of Portable Cable-Based Interface Products

The new Audio Interface and three new MIDI Interfaces, announced at NAMM in January, are now available. These interfaces allow musicians of all levels to easily connect instruments to their computer via USB and are Mac and PC compatible.

See the full Press Release

SONAR REAC Recording System Driver Gets New Updates

The Roland Ethernet Audio Communication (REAC) Driver Version 1.1 for SONAR REAC Recording System provides Vista x64 support and compatibility with SONAR 8 Producer. The driver update also provides monitoring support through SONAR V-Studio 700’s VS-700R I/O.

See the full Press Release

New Rapture 1.2 Update

Free download for registered customers includes new Envelope Generator and Tempo features, Vista x64 support, and many usability enhancements. The free Rapture 1.2 Update will be available to registered Rapture customers ­­­­­­­­­­­­­­­­­late April, 2009 at www.cakewalk.com.

See the full Press Release

Cakewalk® Expands Worldwide Distribution

New distribution arrangements extend the company’s reach in Asia, Australia, Latin America, the Middle East, South America, and other regions worldwide.

See the full Press Release