{"id":25515,"date":"2017-03-13T11:00:58","date_gmt":"2017-03-13T15:00:58","guid":{"rendered":"https:\/\/noelborthwick.com\/cakewalk\/?p=25515"},"modified":"2017-03-13T11:00:58","modified_gmt":"2017-03-13T15:00:58","slug":"cakewalk-announces-simpler-sonar-prices","status":"publish","type":"post","link":"https:\/\/noelborthwick.com\/cakewalk\/2017\/03\/13\/cakewalk-announces-simpler-sonar-prices\/","title":{"rendered":"Cakewalk Announces Simpler SONAR Prices"},"content":{"rendered":"<figure id=\"attachment_25527\" aria-describedby=\"caption-attachment-25527\" style=\"width: 660px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/noelborthwick.com\/cakewalk\/wp-content\/uploads\/2017\/03\/Option-4-Large.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25527 size-large\" src=\"https:\/\/noelborthwick.com\/cakewalk\/wp-content\/uploads\/2017\/03\/Option-4-Large-1024x683.png\" alt=\"Simplified Pricing for SONAR\" width=\"660\" height=\"440\" \/><\/a><figcaption id=\"caption-attachment-25527\" class=\"wp-caption-text\">Simplified Pricing for SONAR<\/figcaption><\/figure>\n<p>A decade ago, we came up with a system in good faith to give our customers the best price possible based on what Cakewalk products they already owned. But as we developed new products and updates over the years, and the number of upgrade pricing paths multiplied, our system became more confusing to customers and became less\u00a0helpful.<\/p>\n<p>Now it\u2019s time to simplify!<!--more--><\/p>\n<h2>Are you new to SONAR?<\/h2>\n<p>You\u2019re not alone\u2014more and more musicians are discovering why SONAR is becoming the choice of pros. SONAR\u2019s innovations delivered every month, range from unique features like the adaptive User Interface known as \u201cLenses,\u201d to many other exclusive highlights such as having a Drum Replacer built-in on every track. We believe your tools should never compromise your creativity\u2014and SONAR\u2019s ongoing evolution opens up new creative possibilities every month.<\/p>\n<p><strong>When you buy SONAR, either from our online store or from your favorite retailer, you own the product outright &#8211; enjoy!<\/strong><\/p>\n<p>As a new\u00a0SONAR owner, you\u2019ll get 12 months of free updates from Cakewalk, including bug fixes as well as brand new features.<\/p>\n<p>When you shop from the Cakewalk online store, we also give you the option to rent-to-own SONAR with monthly payments. After 12 payments, you own the product.<\/p>\n<h2>Upgrading SONAR to a more advanced edition<\/h2>\n<p>Starting May 1, 2017, if you want to upgrade your copy of SONAR to a more advanced edition, you simply pay the difference in the current price.<\/p>\n<p style=\"padding-left: 30px;\">If you own SONAR Home Studio, upgrade to SONAR Artist, Professional or Platinum for $49.99 off the regular price.<\/p>\n<p style=\"padding-left: 30px;\">If you own SONAR Artist, upgrade to SONAR Professional or Platinum for $99.99 off the regular price.<\/p>\n<p style=\"padding-left: 30px;\">If you own SONAR Professional, upgrade to SONAR Platinum for $199.99 off the regular price.<\/p>\n<p style=\"padding-left: 30px;\">We will no longer offer discounts for any other editions of SONAR or from other Cakewalk products.<\/p>\n<h2>Stay current with SONAR<\/h2>\n<p>Cakewalk\u2019s unique approach to updating technology\u00a0monthly\u00a0has revolutionized\u00a0SONAR. New and old SONAR users alike have seen\u00a0the DAW materialize into a modern and inspiring system\u2014combining all the benefits of analog warmth with intuitive digital workflow. From unique tools such as Drum Replacer, VocalSync and Console Emulation that save time and enhance sonic quality, to serious workflow enhancements such as Patch Points, Aux Tracks and Mix Recall; the new SONAR gives you so many options to express and capitalize on your musical creativity.<\/p>\n<p>After your first 12 months of free updates on your new purchase of SONAR, you can buy another 12 months of updates for at least 50% off the regular price of SONAR.<\/p>\n<p>Or, if you signed up for the rent-to-own plan, just continue to pay monthly for at least 50% off your regular monthly rate.<\/p>\n<p>This new pricing model will go into effect on May 1, 2017.<\/p>\n<h2>SONAR never expires<\/h2>\n<p>As a SONAR owner, if you choose not to update, don\u2019t worry &#8212; SONAR never expires. Period. You can keep enjoying it as you have been &#8211; you just won&#8217;t receive any more updates.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A decade ago, we came up with a system in good faith to give our customers the best price possible based on what Cakewalk products they already owned. But as we developed new products and updates over the years, and the number of upgrade pricing paths multiplied, our system became more confusing to customers and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/noelborthwick.com\/cakewalk\/2017\/03\/13\/cakewalk-announces-simpler-sonar-prices\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Cakewalk Announces Simpler SONAR Prices&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,261,49],"tags":[12,444,35,1756,2586],"class_list":["post-25515","post","type-post","status-publish","format-standard","hentry","category-products","category-promotions","category-sonar","tag-cakewalk","tag-discounts","tag-sonar","tag-upgrade-pricing","tag-upgrade-sonar"],"_links":{"self":[{"href":"https:\/\/noelborthwick.com\/cakewalk\/wp-json\/wp\/v2\/posts\/25515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noelborthwick.com\/cakewalk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noelborthwick.com\/cakewalk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noelborthwick.com\/cakewalk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/noelborthwick.com\/cakewalk\/wp-json\/wp\/v2\/comments?post=25515"}],"version-history":[{"count":0,"href":"https:\/\/noelborthwick.com\/cakewalk\/wp-json\/wp\/v2\/posts\/25515\/revisions"}],"wp:attachment":[{"href":"https:\/\/noelborthwick.com\/cakewalk\/wp-json\/wp\/v2\/media?parent=25515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noelborthwick.com\/cakewalk\/wp-json\/wp\/v2\/categories?post=25515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noelborthwick.com\/cakewalk\/wp-json\/wp\/v2\/tags?post=25515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}