{"id":10451,"date":"2013-01-31T13:26:44","date_gmt":"2013-01-31T17:26:44","guid":{"rendered":"https:\/\/noelborthwick.com\/cakewalk\/?p=10451"},"modified":"2013-01-31T13:26:44","modified_gmt":"2013-01-31T17:26:44","slug":"why-cakewalks-ca-2a-made-a-big-impression-at-namm-2013","status":"publish","type":"post","link":"https:\/\/noelborthwick.com\/cakewalk\/2013\/01\/31\/why-cakewalks-ca-2a-made-a-big-impression-at-namm-2013\/","title":{"rendered":"Why Cakewalk\u2019s CA-2A Made a Big Impression at NAMM 2013"},"content":{"rendered":"

\"\"Every January, thousands of gear companies, PR professionals, artists, and gear-junkies converge in Anaheim, CA for what is known as one of the world\u2019s biggest music festivals; The NAMM Show.\u00a0 If you have never been, it\u2019s a playground for the musician where one can find everything from the latest boutique guitar amp to the newest beta software development.<\/p>\n

As a software company that participates at the NAMM show year after year, one pattern we have seen which holds true for all companies is that you just know when you have a great product on your hands.\u00a0 This year was no exception when we unveiled the new CA-2A leveling amplifier to the press, artists and gear-heads; the feedback was beyond our expectations.<\/p>\n

The CA-2A had 3 primary points of contact with the public at NAMM:<\/strong><\/p>\n

\"\"<\/strong><\/a><\/p>\n

1.<\/strong> On the show-floor where SONAR X2a was being demonstrated on three machines.<\/p>\n

2.<\/strong> The main-stage demonstration area where Cakewalk\u2019s Seth Perlstein (along with other artists) showed off all the features of our software.<\/p>\n

3.<\/strong> The Cakewalk V.I.P suite at the Hilton where we set up a studio atmosphere to show off our newest software combines with Roland\u2019s integrated hardware.<\/p>\n

\"\"While the show-floor and main-stage demo area served as a platform to show our customers and retail buyers our new products, the Hilton suite was where we were able to get the CA-2A in the hands of some well-known artists, along with seasoned experienced gear-savvy journalists.\u00a0 The beauty of these meetings was that we were not looking for pats on the back or hot air; this was a chance for us to get straight feedback from professional users other than our beta developers for the first time.\u00a0 After 4 days filled with over 50 meetings, here are a few quotes directly from the demonstrations:<\/p>\n

\"\"TC Spitfire<\/a> (producer\/songwriter\/engineer \u2013 Paul Oakenfold, Cher)<\/em><\/p>\n

\u201cWith the style of music I produce on a daily basis, I\u2019m excited to put the CA-2A to work next week.\u00a0 I absolutely have to have side-chaining capabilities with dance music, so to have that feature in this type of leveling amplifier is huge for me.\u201d<\/p>\n

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\"\"Tim Wynn<\/a> (producer\/composer\/musician \u2013 co-owner of SonicFuel studios specializing in Film, Television and interactive media music)<\/em><\/p>\n

\u201cOn any given week I could be writing and producing music for feature films, TV shows or mixing music for some of the biggest titles in video games.\u00a0 I think the CA-2A is going to be a big part of my plugin arsenal.\u00a0 From what I just heard in direct comparison to the other leveling amplifiers, I can\u2019t see why anyone would not pick this up.\u00a0 The fact that it\u2019s lightweight on DSP and you don\u2019t need an external card to run many \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0instances will be a big plus for me; for anyone for that matter.\u201d<\/p>\n

\"\"Shawn Clement<\/a> (producer\/composer\/musician \u2013 Clemistry Music at Paramount Studios, Hollywood, CA)<\/em><\/p>\n

“Anyone looking for a fat classic vintage compression sound will love this thing.\u00a0 It\u2019s great that you [Cakewalk] guys modeled the R37 screw as well which works miracles on vocals.” [The R37 screw helps control the high-frequency compression.]<\/p>\n

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These were just a few out of the many folks that stopped in to hear the CA-2A up against other leveling amplifiers.\u00a0 In the next week I will be uploading another blog here exemplifying the sonic capabilities of the CA-2A as I put it to the grind here in my studio in NYC.<\/p>\n

A quick look at the CA-2A <\/strong>Feature Highlights:<\/strong><\/p>\n